Quality Score Is KingTriple PPC Traffic

2X Your ROI

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PPC University

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Meet The Experts

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About WordStream

Today’s Agenda

Symptoms

Problem

Conclusion

Higher Bid

Higher Position

Higher Traffic

SMBs – Limited by Budget

Choose Your Path

How Quality Score Impacts Ad Position

How Quality Score Impacts Actual CPC

CTR is the most important factor in QS

Categorize Your Keywords

PRIMARY 1.89% $0.58 $6.17

SECONDARY 1.97% $0.76 $15.94

TERTIARY 0.88% $0.73 $36.47

9.38%

4.74%

1.99%

CTR CPC CPA CNV RATE

Delete Tertiary Terms

Most Ads Suck

Be Different!

You’re Not Testing as Many Ads as You Think…

True A/B Test

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Path #2: Raising Quality Score

WordStream’s FREE AdWords Performance Grader

Summary

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