QR CodesA growing medium for communication
What are QR Codes QR Stands for Quick Response
QR-Codes are two dimensional barcodes (data matrix) that are designed to hold content. They are designed to transfer the content quickly and efficiently.
Uses
Used to distribute information quickly
Currently most popular in technological industries
Started as codes used in the car industry but has started to mainstream into consumer use around the world ( Asia > Europe > U.S.)
Where are QR Codes being utilized today? Business Cards Magazines Advertisements Billboards Busses Other Signs Monitor Screens T-Shirts And almost anywhere else with a flat surface!
What kinds of info can be held in a QR Code? A QR Code can hold up to 7,089
characters
Pictures, information, numeric information, web sites, ads, coupons can all be stored in these codes- and more!
Regular barcodes can only hold up to 20 characters
Basically … Any flat surface is scan-able
You can stick them anywhere!
They are normally not specifically labeled Entices curiosity
Information is picked up and stored It stays with them and is stored in the smart phone until deleted!
Medium for information distribution
They can be scanned by more people than ever now
due to the boom of smart phones!
What does this mean for Communications? Lots of reasons why it is great!
It is an opt in scenario
Allows qualified customers immediate access to info – right at the Moment of Truth (when they recognize a need/want)
It allows us to link the customers directly to where we want them
As of now it is cool and new! People love that!
It allows us to attach the company to the prospect individually
It allows us to leave a future reference with the customer – we become accessible at any moment through the phone
It is inexpensive – in fact – its FREE
It is location specific as well as behavior specific
You can have your own QR Code ! QR codes are open to anyone!
To make a basic one start with this sitehttp://qrcode.kaywa.com/
Other sites with more advanced features are available and you can have as many as you want! Just Google it.
You can put them anywhere! The options are endless!
• Business cards• Resumes• Portfolios• Commercials• Print Ads• Collateral• Clothing• Buildings• Posters• Billboards• Products
• E-mails• Thank you letters• Car magnets• Photos• FSI• PowerPoint's• Word Documents• And Stickers, in
case you think of another great place to stick them!
How to scan QR codes with your smart phone All you need is a smart phone with a
camera Download any highly ranked barcode
application Next time you see a QR Code scan it
and see where it takes you!
