Download - Profile network property presentation
Hello I’m Andrew Walker from @Tweetminster
www.tweetminster.co.uk
“I’m not on Twitter because telling people what I had for dinner last night or when I’m having a bath is irrelevant”
2009
2012
Technology affects behaviour & will impact B2B sooner or later
Business has to move away from funnel processes
Social networks mean multi-touch marketing& comms
Multi-touch is an audience multiplier
Industry network
Their friends, followers & networks
Client network
Event networks
Work Contacts
Media & bloggers
So
cia
l me
dia
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Comms team
Copywriting/Marketing
Legal teamReal time Really long time
Funnel processes create inertia
POV acquisition in the B2B sectorBuild better B2B networks & generate demand through ‘continuous engagement’
How information disperses through social networks
Discovery
POV content
B2B chat
Reach
1. Create expert content in the right channels for business
Did you know 80% of Tweets are ‘neutral’?(i.e. makes no opinionated comment)
27% of all Tweets post a link to a news article of some sort.
Basically, become a neutral news feed to build connections on Twitter and Google +
2. Comment and respond to build ‘strong’ links that will build your POV sales network
3. Amplify your signals through news feed networks to generate SEO value from your content
4. Build a network of weak links to increase your POV reach through social engagement
5. Use data insight to develop a POV sales strategy, define your targets & measure your ROE
Cre
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Find influencers
Find the event network B2B network CRM & leads
Weak links = marketing Strong links = prospects
20 years ago these things were financially unrelated…
Our relationship with birthday cakes has made phones into cameras
The fact everyone is walking around with a live camera has turned us into the news media
Now they are interdependent in a multi-billion dollar economy