Download - Professional digital strategy
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Personal Digital Media Strategy
Bala IyerMay 2011
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Mega-trends
• Online reputation is a key piece of the big picture
• A summary of one’s past actions defined within the context of a specific community– Facilitates market transactions– Builds social capital– Sustains communities– Creates new business opportunities
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Who am I?
• LinkedIn• Twitter• Blogspot• Slideshare• YouTube• Quora• Facebook
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New currency
• Number of followers• Likes. Diggs• Reach of social network• Subscribers • @RT• Authority in communities
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Goals
• Build my reputation• Document my accomplishments• Join the conversation• Build Social capital• Reciprocity• Peripheral vision
Manage Emerging digital identity
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Activities
• LinkedIn profile• Activity streams using Twitter• POV using blogs• Expertise from communities• Build a following
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Measures
• Touchgraph• InMaps• Grader• Klout
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Examples
• http://www.hiremehubspot.com/• Amazon communities
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What should we do?
• Develop competencie– Communications, ODP, CCD, ..
• Share best practices• Invite thought leaders• Start the conversation