Download - Printer's Quick Start for Twitter
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twitterDo I hear a bluebird?
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Objectives
NetworkBuild CommunityProvide Customer ServiceSellProspectsBranding & AwarenessFundraise
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December 2008 Dell Outlet (@delloutlet) Posted e-commerce links to Twitter $1 million online sales MarketingProfs, Twitter Success Stories
Twitter as a sales tool?
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www.twitter.com
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Create your profile
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Start to tweet
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Add shortened link to your post
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Find, using twellow.com
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Or find w/twitter, and Follow
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TweetDeck.com
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Twitter’s ‘Help’ screen
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Does twitter fit your company’s strategy? Create, personalize your company profile Delegate twitter maintenance Find people and companies Write posts that encourage followers Engage your employees Monitor twitter activity
Twitter checklist
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Strategy – where’s your network?
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Create, personalize your profile
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Marketing-the messageSales–lead generationCustomer Service–customer care i.e., SW Airline–listen, reach outField Service –Intel, proactive, trouble-shoot
Delegate
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www.twellow.com twitter ‘yellow pages’ http://search.twitter.com/ real time results for all mentions http://www.twitterlocal.net/ download, allows location based follows
Find friends, companies
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Post consistentlyBe yourselfShare interesting infoLink to blog or article, use bitly Create a contestAsk a question, request feedbackGood baseline followers: 100-200
Post ‘hooks’ for new followers
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Publish company guidelines i.e. – Intel Social Media Guidelines Encourage but don’t mandate Allow/encourage posts to both company and personal profiles
Share your great company culture, softball league, awards, employees involved in community events
Motivate your employees
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Create a CRM field for your Social Media tool (twitter, LinkedIn, Facebook)Number of followersClick-through’s to your website
Monitor/Measure Results
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Help screenshttp://www.marketingprofs.com
http://mashable.comhttp://www.hubspot.com http://www.socialmediatoday.com
http://webworkerdaily.com
Resources
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Thank You!
Mary MekelburgMekelburg [email protected]/in/marymekelburgFollow me on twitter @Mary_Mekelburg