Hot Stuff Hot New Marketing Trends
Presentation by:Shaowen Ni, Waleed Alsagour, Shanshan Lou
Market on the Move:Mobile Marketing:
In 2006,
89% brands will use text and multimedia messaging Opt-in text messaging services and coupons The cost is fairly low
Nowadays, Smart phones and Blackberries are enormously popular. Add texts, e-blasts, articles, RSS feeds and other electronic means to reach customers on every level at every time of day.
many people use text messaging, email and social media on their smart phones
People who want to get involved can start by building an application, mobile website or text messaging campaign.
If you own a retail store, build an in-store promotion, so people can retrieve a coupon and redeem it at the register by texting a short code.
"Think globally, act locally" is now the mantra for entrepreneurs
advertising online.
GO ONLINE:Use Social Networks:Customers are making friends online through social networking sites like Facebook.com, twitter.com and MySpace.com.•Launch a profile for your business, use search function to find the group you want to target.•Getting traffic and feed-back on the profile about what's hot and what people want.
Blog on: More than 43.1 million blogs strong, It appears
everyone and his grandmother are blogging. Blogs are important for businesses that they can
get direct customer feedback about products and services from readers.
Online Display Advertising
One such trend is better local ad targeting
The other noticeable trend to get excited about is the movement toward ad pricing based on cost-per-action rather than cost-per-click.
Instant Messaging
•This could be website visitors are expecting instant answers to their questions.
•The customer service teams use computers or mobile phones all day to answer their questions via instant messaging.
ONLINE TELEVISION Customize their television feeds Browse the Web while watching shows, watch
programs on-demand Control their televisions with a mobile phone. Online television has a huge opportunity for
advertisers because the targeting options are so much better than traditional TV.
Court the Boom:
A baby boomer turns 50 every 7 seconds It's time for marketers to recalibrate their
thinking about marketing to older adults. Marketers should target boomers by what
they're doing instead of how old they are. Boomers are a dynamic group that's
much more open to new experiences and brands than previous generations of older adults have been.
Make It Stick:
These marketing trends will get into customers' hearts and minds.
Multicultural Market Experiential Marketing Customer Evangelism
References:
•http://www.entrepreneur.com/article/217923
•http://www.entrepreneur.com/article/159814-3
•http://www.entrepreneur.com/article/159814-1
