PRESENTATION ON

COMPARATIVE STUDY ON SONALIKA TRACTORS

PRESENTED BY: ANIL KUMAR VERMA

INTRODUCTION

INDIAN TRACTOR MARKET

The Tractors available in developed countries have advanced features and accessories that is not found in Indian tractors.

.Tractor industry has made a steady and satisfactory progress even in drought areas. Two factors have contributed to the steady progress:(1). Government laid stress on the mechanization of agriculture with a view to boost food grain production. Therefore agriculture sector started receiving financial assistance.

(2). Agronomists believe that there is need for more tilling due to depletion of moisture and repeated cultivation of land .It is precisely for this reason that the demand for tractors was well maintained even during a draught period.

World leading tractor manufacture

Top Agriculture Tractor Manufacture In The World 2013

Deere & Co. CNH Mahindra AGCO0

5

10

15

20

25

US$

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23.11

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1. Mahindra & Mahindra.2. TAFE.3. L&T - John Deere.4. Eicher.5. Mahindra Gujarat Tractor Limited.6. New Holland.7. Escorts (Escort, Powertrac and Farmtrac).8. Sonalika (International Tractors Ltd.)9. Punjab Tractors Ltd (Swaraj Tractors).10. Same Deutz-Fahr Ltd.11. HMT Tractors.12. Balwan Tractors, force motors ltd.13. VST Tillers.14. Captain Tractors Pvt. Ltd.15. Crossword Agro Industries.16. Indo Farm.17. MARS Farm Equipments Ltd.18. Preet Tractors.19. Standard.

Current manufacture of tractor in India…..

Leading Company In Tractor Market Of India 2013

Mahindra Tafe Escort Sonalika Fiat New Holland Johan Deere

COMPANY PROFILE

HISTORY OF SONALIKA GROUP

FOUNDER – Mr. L.D.Mittal

Sonalika Group - Sonalika group is one of the top automobile and agriculture machinery manufacturers in India. Apart from tractors its product line includes multi utility vehicles, three wheelers, engines and various farm equipments and implements. Established in 1969, Sonalika group since the inception has tried to understand customer need to be facilitating them with its value for money products. The Company has a state of art manufacturing facilities, spread in acres, located in the free shrubs of Punjab and Himachal Pradesh

ETHO STATEMENT OR LOGO RATIONALE

Red symbolizes the strength, power, determination, and desire of company.

Yellow surrounding the Sonalika produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates the same

Green Leaf in the center symbolizes growth, harmony, freshness, and fertility. Black underlining the logo associates with power, elegance, and formality.

Orange surroundings the complete logo represents enthusiasm, fascination, happiness, creativity, encouragement, and stimulation. All this permutation of persona represents the Sonalika group as an asset in the industry

DETAILS OF TOP EXECUTIVES

1. Chairman- Mr. L.D. Mittal2. vice Chairman- Mr. A.S. Mittal3. Managing Director- Mr. Deepak Mittal4. Finance Head- Mr.Rajnesh Jain5. Production Head- Mr. Ashok Kapoor6. Marketing Head- Mr.L.R.Yadav (CEO)7. R&D Head- Mr. Ashwani Malik

TURNOVER The total turnover of the group stands for 3200crore INR. An average growth of 30% makes it one of the fastest growing corporate in India. It is also one of the few debt free companies.

JOB PROFILE SONALIKA GROUP UNITS

Sonalika group divided into four companies’ .Sonalika

group units is as follow: SONALIKAGROUP

INTERNATIONAL TRACTOR LIMITED

INTERNATIONAL CARS AND MOTOR

LIMITED

INTERNATIONAL AUTOTRAC

FINANCE LIMITED

SONALIKA AGRO INDUSTRIES

ACHIEVEMENTS 1.Company has produced smoke free diesel engine 2.Company has increased its production of diesel engines up to 60 engines per day 3.Computerized tractor plant

4.International Tractor Limited has a network of network of more than 1000 dealers

5.First Indian tractor engine750III conforming to Euro II norms 6.Pride of country awarded to Sh L.D MIttal, Chariman. 7.Gold medal awarded to Sh. A.S Mittal, Vice Chairman 8.Udyog Bhushan awarded to Sh. Deepak Mittal

ORGANISATION CHART FOLLOWED BY ITL:Chairman

|Vice-Chairman

|Managing Director

|Chief Operating Officer

|Joint Chief Operating Officer

|HOD of Every Dept.

|Managerial Staff

|Executives

|Support Staff

|Workers

CERTIFICATIONS ISO – 9001ITL has got ISO-9001 quality system certified by International Certification Ltd. It is for use when conformance to specified requirements is to be assured by supplier during several stages which may include design, development, production,

installation & servicing.

Research & Methodology

Brief of R & D :(1)ITL R & D center is recognized by government of INDIA .

(2) ITL R&D is a complete dep’t in itself starting from designing upto development, implementation.

Capabilities:.Highly qualified team of engineers for designing of transmission & vehicle areas .Vendor development is capable for the development of new projects components of R&D through vendors & commercial settlement

Facilities: .High configuration workstations are used for design activities Teamcenter is used for PLM concepts .

I-Deas, Solid-Edge & AutoCad is used for 3D & 2D design activities.

Two transmission test rigs.

OBJECTIVES OF THE RESEARCH

1.To study the customer awareness regarding sonalika tractors.

2.To study the different parameters influence the customers in purchasing of the tractor.

3.To study major market leader among various market payers.

4.To study the satisfaction level of the customers with their existing tractors

SWOT Analysis:-STRENGTH:-Human ResourceResearch & DevelopmentPhysical Resources:- SAP, own IT dept.Availability of financeInvestors Relationship

WEAKNESS:-Import of tractor implementsUnsuccessful Rhino carLack of advertisement regarding their products

OPPORTUNITIES:-Unexplored Markets for Exports :-Mexican & Brazilian markets

THREATS:-CompetitorsMahindra & MahindraNew HollandJohn DeereTAFE

CONCLUSION Sonalika has various advantages over its competitors such as low initial cost, low fuel consumption, high speed, low maintenance cost, & easy availability. As tractor is meant for pulling load, sonalika has all these qualities to pull maximum load due to high backup torque.People prefer farmtrac / ford tractors as per our research study and people like engine performance as the main consideration of purchasing tractors.

SUGGESTIONS

1.Besides these points we would like to suggest few more things:

2.More & more emphasis on R & D must be given

3.Spare parts must be easily available for different models of tractors

4.Become a cost leader in field of tractors

5.Provide better after sale service to develop better relation with dealers

The End