Download - Predictive Marketing Engine
Predictive Marketing Engine COLLECT – PREDICT - PERSONALIZE
A Marketing automation platform that uses machine learning algorithms that collects behavioral and nominal data (clicks, weblogs, POS, CRM) for each customer, website visitor, or prospect.
Each individual is then scored based on predictive models and each customer event influences their score and modifies the automated content and offers that are sent.
Plug and play into your POS/CRM and target individuals, not segments, this allows the use of predictive analytics to anticipate the needs, preferences and triggered contented timed and personalized to each consumer.
This business intelligence solution learns over time the unique behavior of each person automatically as it trains on your data.
http://predictivemarketingengine.com
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PREDICTIVE MARKETING ENGINE
LINK SMART DATA TO PRODUCTS3
SMART DATA KEYWORDS
User
USER PREFERENCES
Each keyword is scored according to the client’s preferences
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PREDICTIVE EMAILS
ObjectivesIncrease the Open Rate
Increase the Click Rate
Decrease “Unsubscribtions”
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Unique Realtime Segmentation
SUBJECT LINE ?
CONTENT
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1 Setup 3 Launch
SMART DBUser
2Content Generation
FANS ON SALE
PREDICTIVE EMAILS
Case Studies
Information obtained after the implementation of our Predictive Engine Marketing (PME) in the procurement cycle of a large public furniture retailer.
Increase of store visits according to predictive influences on customers.
PREDICTIVE MARKETING ENGINE
To summarize: to achieve Short-Term Lift & Gain Long-Term
Results
1. Increase the Open Rate & CTR
2. Accelerate First Time Purchase
3. Increase average basket/order size
4. Increase Revenue from Cart Abandonment
5. Decrease “Unsubscriptions”
6. Automatic integration of custom content
7. Increase data accuracy & Monetization
8. Responsive Design Content