Download - Pocket Points Client Team Presentation
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POCKET POINTSKayla Floyd
Brooke Rutledge Lacey O’Brien Melissa Barry
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Founded in September 2014 at Chico State University in California .
Students open up the app when they are in class, lock their phone, and start gaining points! Pocket Points is a great way for students to save money and get awesome discounts!
ABOUT THE APPAn app that rewards
students for not using their phone during class.
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POCKET POINTS IN ATHENS
Brixx Pizza15% Off Tab
Buy 1, Get 1 FREE Pizza
Complete Nutrition22% Off Purchase
FREE Body Fat % Test (BodyComp)FREE Shaker
FREE Pre-Workout Sample
Pita Pit$5 Pita, 5:00-10:00PM Daily
10% Off Catering OrderBuy 1 Combo Pita, Get 2nd Pita Half Off
ETC.
GrindhouseFREE Killer Combo
FREE MilkshakeBuy 1 Burger, Get 1 FREE
Buy 1, Get 1 FREE Footlong3 Cookies For The Price Of 1
FREE Chips and Drink
Subway Butt HuttFREE Non-Alcoholic Drink
10% Off Purchase
Jerzees25% Off Drink
Palm Beach Tan$20 Off First Month
Buy 1 Get 1 FREE Spray Tan
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Butt Hutt >>>
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STATS● Over 65 universities ● 300,000 users total● 2,000 users at UGA
when we started● 670 Instagram
followers● 2,342 Twitter
followers ● 832 Facebook likes
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Strengths
● Gives students something they want AND need
● They focus more in class, they get points in return
● App is free● Utilizes food AND retail● Success at other campuses (Chico State and
Ohio State)● Deals are not time sensitive● Already have a campus rep● Wider variety and larger deals than other
food discount apps● Collaborative involvement between users
SWOT ANALYSIS
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SWOT ANALYSIS
Weaknesses
● Not as many businesses yet at UGA (compared to more successful campuses)
● Minimal promotion on campus● Requires more effort● Glitches with geo-location technology● Name and brand awareness
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Opportunities
● Social Media accounts specific to UGA● Multitude of businesses to add to our
team● No other app like Pocket Points● More ‘pop up’ opportunities to gain free
points● Promotion in places such as clubs,
classes, and Greek life● Creating fliers ● Hosting or partnering with events ● Increase overall user count at UGA● Professors could offer extra credit
SWOT ANALYSIS
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Threats
● Major competitors (Hooked, Eat Street, Retail Me Not)
● Businesses themselves offering their own coupons, offers, and discounts
● Businesses declining the partnership with Pocket Points
● Technological change in the smartphone industry
● Technological problems with the app itself
● Businesses not committing
SWOT ANALYSIS
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● Created a list of business prospects to contact about the app, as well as brainstorm deal ideas to pitch to the businesses
● Launched multiple businesses on the app○ D.P. Dough○ South Kitchen + Bar○ The Rook and Pawn○ Dress Up
● Promoted by ○ Speaking in class and clubs○ Word-of-mouth○ Flyers○ Table toppers, stickers○ Posting on social media
● Held promo event
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POCKET POINTS IN ATHENS
25% Off Your BillFREE Side At Lunch
FREE AppetizerFREE Dessert½ Off Drink
Insomnia CookiesGet $1 Off a Cookiewhich
Buy 1, Get 1 Cookie FREEGet 1 FREE Traditional Cookie
Businesses Gained During Our Time On The Project
South Kitchen + Bar
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POCKET POINTS IN ATHENS
Condor Chocolates
Dress Up Boutique
Businesses Gained During Our Time On The Project
15% Off Total Purchase
20% Off All Jewelry20% Off Entire Purchase
30% Off PurchaseBuy 1 Get 1 FREE Any Clearance
Item
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POCKET POINTS IN ATHENS
D.P DoughFREE Cheese Or Pesto Stix With
Zone PurchaseFREE CookieFREE Calzone
FREE Fountain Drink With Zone Purchase
$3 Off Any Calzone
The Rook & PawnFREE Daily Game Membership
FREE Cookie Or Jam Bar2 Pour Over Coffees For The Price
Of 1$1 Off Draft Beers
FREE Bowl With Membership Purchase
Businesses Gained During Our Time On The Project
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“POCKET POINTS PARTY” @ The Standard - Athens● Promotional event hosted by The
Standard○ First event EVER for Pocket
Points at UGA!● Utilized giveaways
○ Stickers○ Cups○ Posters○ Flyers○ Insomnia cookies!!!○ 600 point raffle
● Gained 30+ app downloads
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● Increased user count by over 5,000 ○ (Over 7,000 users now)
● Increased Instagram followers by 100 ○ (770 followers now)
● Increased Twitter followers by 75 ○ (2,417 followers now)
● Increased Facebook likes by 175 ○ (1,007 likes now)
● Gave 2-3 class talks a week● Talked to 1-2 businesses per person
every week● Held event● Increased downloads/app users● 6 businesses on the app
GOALS WE REACHED
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THINGS WE LEARNED● Always follow-up and check back with businesses● Set goals for a # of businesses and classes to talk to each week● Difficulty gaining businesses● Life skills
○ Sales!○ Communication skills○ Time management ○ How to be enthusiastic○ To not get discouraged when you
are told “no”
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RECOMMENDATIONSFor the business:
● More brand ambassadors ● Pocket Points ’swag’ for ambassadors ● Rewards for turning off your phones
while driving● Partner with local gas stations, grocery
stores and local non-profits● UGA food service campus eateries ● More ‘pop up’ opportunities to gain free
points
For future ambassadors:
● Reminders in the physical classroom to turn on the app
● Talk to Greek life at different chapters
● Partner with University Union’s event
● More events hosted by Pocket Points● Separate social media accounts for
UGA
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FOLLOW [email protected]/pocketpoints
Pocket Pointswww.facebook.com/pocketpointsinc
@pocketpointswww.twitter.com/PocketPoints