Transcript
Page 1: Pitch Deck Essentials - Creating an Effective Startup Pitch Deck

Introduction

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Essential Investment Pitch Deck Insights

for Start Ups

Marc PhillipsPalo Alto, CA

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Your Webinar Co-Hosts

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• Greg Heibel, Partner in the Emerging Companies Group of Orrick

• Leading global law firm with particular focus on serving companies in the technology, energy and financial sectors

• Culture of innovation and collaboration• Distinctive combination of local insight and global

reach across 25 offices.

• David Ehrenberg, Founder and CEO of EGFS

• Outsourced financial services firm providing early-stage companies with integrated financial solution

• Three platforms of services and support: transactional accounting, CFO, compliance

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Introduction

• Serial Entrepreneur. 5 exits, 2 failed.• Lived in Silicon Valley 12 years• Run a micro $10 million fund• Opportunistic investment philosophy• Check size = $250K on seed + reload in Series A• Priced rounds preferred, no uncapped notes.• Strong team, product built with some traction.

• "Inside the Valley: How deals get done"

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Recent Investments

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All-in-one cloud contact center and telephony solution.

Next generation online brand management and IP protection software platform.

Productizing the process of outsourced services.

Baggage tag and tracking software platform.

Commercial property energy analytics and bill forecasting software platform.

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Investment Pitch Deck Essentials

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• Slide 1: Logo/Mission/Positioning Line. Founders.

• Slide 2: The Problem We Solve

• Slide 3: The Solution

• Slide 4: The Market Size

• Slide 5: The Product/Technology Architecture

• Slide 6: IP/Defensibility/Scalability Chart

• Slide 7: Go To Market/Distribution

• Slide 8: Competitor Matrix

• Slide 9: Revenue Projections

• Slide 10: The Advisors

• Slide 11: Use of Funds

• Slide 12: Exit Strategy

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Slide 1: Logo/Mission/Positioning Line

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Slide 2: The Problem We Solve

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Slide 2: The Problem We Solve

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Slide 3: The Solution

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Slide 3: The Solution

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Slide 4: The Market Size

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Slide 4: The Market Size

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Slide 5: Product/Technology Architecture

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Slide 5: Product/Technology Architecture

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Slide 6: IP/Defensibility/Scalability Chart

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Slide 6: IP/Defensibility/Scalability Chart

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Pitch Tips

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• Select investors that can re-up on their investment

• Short sentences, non technical speak

• Investors watch body language

• Don’t hesitate, maintain eye contact

• Defer to co-founder/CTO

• Keep consistent momentum/pace in presentation

• Control emotion, be prepared for conflict

• Connect with analogies and anecdotes

• Reiterate Team, Market Size and Product Fit

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Slide 7: Go To Market /Distribution

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Slide 8: Competitor Matrix

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Slide 8: Competitor Matrix

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Slide 8: Competitor Matrix

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Slide 9: Revenue Projections

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Slide 9: Revenue Projections

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Slide 9: Revenue Projections

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Slide 10: The Advisors

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Slide 11: Use of Funds

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Slide 12: Exit Strategy

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Thank you and Contact

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Marc PhillipsArafura Ventures415.606.0900 [email protected]

David EhrenbergEarly Growth Financial [email protected]

Greg [email protected]


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