Download - Pinterest for architects & designers
Emily SandfordPrincipal,
Authentically Social
Mandy GossettMarketing Director,
Lucas Equine Equipment
Take notes Type in your questions
Watch for follow-up materials
About Emily Sandford
I’m an expert in social media, with 10 years of experience in brand management, product management, and social media strategies.
Social media consultant, marketer, blogger, writer, and online community manager.
About Mandy Gossett
I’m a marketer for horse stall design and manufacturing firm Lucas Equine Equipment.
Lucas Equine social marketing focus:Engaging our specific demographic and being an aspirational brand.
Why should I care about Pinterest?
Pinterest uses for Architects & Designers
Best practices and unwritten rules
Analytics & what you have to gain
Today’s webinar:
It’s an online pinboard.
Pinners follow other Pinterest users to see the images their friends are pinning. Pinned photos
can spread virally this way.
It’s social.
It’s visual.
New Barn, New Home, Remodeling Ideas, Wedding, Recipes, etc.
It’s people planning projects.
Those are our people.
Yay!
25 million
members 12 million in the
U.S.
98 minutesper month is the averagetime users
spend “pinning”to their boards.
The focus on stunning visuals is one reason
visit Pinterest to get inspiration for purchasing decisions.
70% of users
530 % more
how much more Pinterest users care about Visual Art & Design than the avg.
Internet user
Pinterest is worth $2 billion because its 25 million users are rich, female, and like to spend.
“
”Businessweek, February 28, 2013
Anatomy of a Pin
High quality visual
Web site link
Caption with key words and credit
Re-pin and social share options
Best Uses of Pinterest
SHOWCASE YOUR WORK
MARKET YOUR BRAND
GATHER INSPIRATION
SHARE IDEAS WITH CLIENTS
SEE CLIENTS’ BOARDS
ORGANIZE YOUR THOUGHTS
Showcasing your work.
Pin Photos:Link to your
web site
Add a description: Firm name +
searchable key words
Include other pertinent
comments
Watch for re-pins:
They create a permanent
reference to your site
SIDEBAR…
HOW TO PIN:
On Pinterest, Click the “+” or “Add” button in the toolbar
Get the Pin It button by going to
“About”, then “Goodies” drag the
button to your toolbar.
Get the Pinterest
mobile app for your iPhone or
iPad.
Market your brand.
Create boards that are in line with your firm’s brand & expertise
Examples: Green Design
Barn Ideas
Carriage Houses
Equestrian
Lifestyle
Gather inspiration. Our stall designers
visit Pinterest every day for inspiration.
Follow designers you admire.
Look for pinners who post creative ideas or innovative products you may want to use.
Inspiration!
Competitors &
Vendors
Publications
Fellow Design
ers
Share ideas with clients.
Note: Boards are viewable by everyone, unless you make them a “Secret” board. You can currently only have 3 secret boards.
You can pin or upload photos for boards to share with clients.
More About Secret Boards
When adding a new board, you can switch the secret setting to YES. But, you can’t make an existing
public board secret.
You can make a secret
board public…but you can’t change it BACK to secret.
You can invite people to a secret board. Just enter
their name under “Who Can Pin?” in the board settings.
You must be following one of the person’s boards in order to invite him/her.
SIDEBAR…
See clients’ boards.
You can follow clients boards to see their ideas. It’s the modern version of the binder of torn-out magazine pages.
Your clients are likely
already creating
BOARDSof their design ideas
even before they meet
with you the first
time. MAGAZINE TEAR SHEETS
Organize your thoughts.
COLLECTKeep your ideas (and resources) together on boards for each project.
PIN ANYTIMEPin your thoughts on latches, hinges, or design styles from your iPhone, desktop, or iPad anytime.
ORGANIZE YOUR SOURCESHaving the link back to the original source keeps you from thinking, “now where did I see that finial I liked?”
Showcase Work
Market Your Brand
Inspiration
Share with
Clients
See Clients’ Boards
Organize
Thoughts
How do you want to use Pinterest?
Think about this before you get started.
Your overall goals will dictate how you set up your Pinterest accounts.
ACCOUNT SET-UP OPTIONS
Firm AccountPersonal Accounts
Finding Inspiration
Collecting Thoughts
Doesn’t Distract from Brand
Drives Web Traffic
Generates Leads
Branding Opportunities
How Lucas Equine uses Pinterest.
About 9% of our web site traffic comes from Pinterest.
We showcase our work.
Our stall designers visit Pinterest for design inspiration and to pin product options/sources.
How your pins spread.
More than 75% of images on Pinterest are re-pins.
Re-pins not only stay in your follower’s board, it spreads to HIS or HER followers, too.
Re-Pins = Success
Best practices.
MAKE IT HABITSet a regular time to check Pinterest and to post to Pinterest
FREQUENCYPost on a regular basis. Your frequency depends on your firm’s needs and capacity.
LEARN FROM ANALYTICSWatch your analytics reports to see what followers like based on their re-pins.
COMPLETE YOUR PROFILEMake sure your company or personal profile is complete, with a main image, company description, board descriptions, contact information, and web site link.
Your Company Profile
PROFILE PICTURE
WEB SITE
COMPANY DESCRIPTION
ORGANIZED BOARDS
SECRET BOARDS
Maximize your Pinterest IMPACT.
Maximize your Pinterest EFFICIENCY.
Tips from the Pros
Finding Followers
Integrate Pinterest:Share on Facebook (Woobox)Email signaturePin It button on websiteInclude on ads or direct mail
Pinterest Considerations Remember your overall goal (MDA)
Consider the source of pins
Pinterest is a conversation as much as a promotion tool: keyword searches, repins, comments
Timing and scheduling of pins is important – don’t flood the feeds
Develop an analytics system and monitor regularly for effectiveness
Put Your Ears On
PinAlerts.com Free tool Alerts you via email
when someone pins something from your website.
Tools: Repinly
• Repinly.com
• Popular pins overall
• Popular pins from specific categories (home décor, products, design)
• Top pinners
Tools: Pinterest Analytics
Tools: Google Analytics
Tools: Reachli
Basic analytics Pin scheduling in future Free and paid versions
Post on multiple networks Pin promotion options
(PPC)
Tools: Pingraphy Pingraphy.com
Paid tool ($12/28/mo)
Schedule pins
Bulk uploads
Basic analytics
Tools: Pinstamatic Pinstamatic.com Free Easily create
pins from more than just a photo:Text pinsSticky NotesMaps with
captions
Beyond Basic Pinning Pinterest contests: “Pin
it to Win it”
Promoted pins via publisher platforms like Reachli and Pinbooster
Enterprise tools for large volume pins and followers (Piqora, Curalate)
The OTHER online community you need to know about…
if you don’t already.
Houzz: Industry-specific Like Pinterest…
but exclusively used for design and remodel industry
Create Ideabooks instead of Boards
Includes Business Directory
Pinterest Questions…
Type in your questions
Resources
CHECK YOUR E-MAILYou’ll receive a follow-up e-mail from Lucas Equine with tips on how to get started.
REVIEW THESE SLIDESThese presentation slides are available online.
HTTP://BUSINESS.PINTEREST.COMGet info on Analytics, the Pin It button, widgets, the Pinterest principles, and case studies of successful business Pinterest strategies.CALL MANDY AT LUCAS EQUINEAs partners in the equine and design industries, we’re happy to share our knowledge. Call me to get help setting up your account.
Emily SandfordPrincipal,
Authentically Social
Mandy GossettMarketing Director,
Lucas Equine Equipment