Personal Branding Roadmap Template
Creating Personal Branding Roadmap
1
2
1. Business CaseAnalysis
1. Business CaseAnalysis
2. PresentationSkills
2. PresentationSkills
4. 4. 1. 1.
2. 2.
TIME LINE
MA
RK
ET
DIF
FE
RE
NT
IAT
ION
Personal Branding Roadmap
This Quarter Q3 & Q4
2. 2.
3. 3.
1. 1.
3. Marcomwriting
3. Marcomwriting 4. 4.
Me-
Too
Off
erin
gM
ark
etC
hal
len
ger
Th
ough
tL
ead
er
5. 5.
7. 7.
6. 6. 6. 6.
Where Iwill be
Where Imust be
Next Year
3
Personal Branding Roadmap Overview
Roadmap coordinates release versions and market differentiation on x-axis and y-axis
X-axis: release version numbering follows the “major” and “minor” career development items per year
Y-axis: market differentiation from a “me-too” offering to “thought leader” position
I must strive to achieve the thought leader position for job class or career I must remain competitive, developing “me-too” offerings to be
comparable
Action Plan: This Quarter
4
Me-too Learn business case analysis
Result: Target date:
Market challenger Improve presentation skills
Result: Target date:
Thought leader Marketing & communications writing
Result: Target date:
Action Plan: Q3 & Q4
5
Me-too Market challenger Thought leader
Next Year
6
Me-too Market challenger Thought leader
