Transcript
Page 1: Personal branding Presentation for St. Charles Library

PERSONAL BRANDING @Brianna5mith

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WHAT WOULD PEOPLE FIND IF THEY GOOGLED YOU?

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WHY SHOULD YOU CARE ABOUT YOUR PERSONAL BRAND?

1. Job and Leadership opportunities

2. Build Credibility

3. Recognition and prestige

4. Higher perceived value to future employers and clients

5. Build rewarding partnerships

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WHY MAINTAINING A CLEAN SOCIAL PROFILE IS SO IMPORTANT TODAY!

http://arabnet.me/social-media-recruitment-infographic/

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MAKING YOURSELF EASY TO FIND IS THE FIRST STEP TOWARD A GREAT PERSONAL BRAND

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CHOOSE YOUR AREA OF EXPERTISE

What is the “one thing” that everyone says you rock at?

What are your passions and interests?

What do you read about most often online?

Will you still be interested in this particular area six months or a year from now?

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KEEP THE SAME NAME, PROFILE, PIC, IMAGERY, AND LOOK ACROSS YOUR SOCIAL PROFILES

Reserve your name on all social channels

Use a consistent name on all channels

Use the same profile photo across all channels

Come up with a catchy, unique headline, blurb, or bio

Come up with a consistent design look (i.e. keeping your cover photos consistent)

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BUILD A PERSONAL WEBSITE

Valuable content as magnetic power.

Create interesting mix of content to earn the mindshare and trust your personal brand needs

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THE NEXT STEP: SHARING YOUR ENTHUSIASM AND EXPERTISE WITH OTHERS

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USE SOCIAL MEDIA TO MARKET YOUR NEW ONLINE BRAND.

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CONNECT WITH ME

Email: [email protected]

Twitter: @Brianna5mith

LinkedIn: https://www.linkedin.com/in/brianna5mith


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