Download - Oxfam Advert Editing Process
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Oxfam Advert EditinProcess
George Roberts
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Advert 1
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To start, I set the page layot to International paper and si!e Athis is the press standard# I set the resoltion to $%% pixels percentimetre, this ensres that the advert &ill loo' as profession
possible#
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(ere is a screengrab of me cropping the advert to )t the A"
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I then ad*sted the brightness of the image#
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(ere I am ad*sting the brightness and contrast# I have altbrightness by + and the contrast by %# This &ill increasesvibrancy of the colors, especially to the green bac'gronclothing and model# This &ill increase the focs on the mo
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(ere is a screengrab of color balance and ho& I am goiit &ith my advert#
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I have changed the colors slightly, increased the red aspecimprove the dominance of the bric's on the &all# And the grslightly to increase the bac'grond color#
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(ere I am inserting text onto the advert# I have &ritten theand It &ill be placed arond the top of the advert#
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(ere I am editing the charity logo and removing the &hitearond the logo, I am sing the -magic &and tool. to do so
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(ere I am editing the logo to ma'e it best )t the advert#
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(ere is the )nished advert 1#
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Advert
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(ere is the page set p for the second advert#
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I then began to resi!e the second photograph#
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I then edited the logo to sit the advert#
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I then pt the slogan and logo onto the advert#
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I then inserted the slogan#
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I then slightly altered color balance# I changed the red bygive the clothing a more &elcoming vibe and to also incre&armness of the advert, particlarly the model#
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I changed the positioning of both the slogan and logo to mmany conventions as possible#
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(ere is the )nished second advert#
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Advert $
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(ere is the page set p for advert $
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I then started to edit the third image#
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(ere is the inclsion of the slogan#
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(ere is the Oxfam logo on the advert#
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I then changed both the red and green by /+ to increase tof the model.s s'in and face and also to increase the impathe bac'grond has on signifying the natral fabrics sed#
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I altered the locations of both the slogan and logo# They ncreate a diagonal point of focs &hich rns throgh the mthe clothing#
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(ere is the )nal version of advert $