Download - Oracle - endeca information discovery - Wim Villano

Endeca Information Discovery Discovery At Work

Wim Villano, Oracle

Topics Data Discovery with Oracle Endeca

Demonstration Chicago Police

Agile Data Integration

Demonstration Self Service

KNOWN

QUESTIONS

UNKNOWN

QUESTIONS

Unstructured Structured

Business Intelligence

Broad Insight on

Modeled Questions

Data Discovery

Deep Insight on New

Questions

Business Intelligence and Data Discovery Distinct but Complementary Capabilities for Business Analytics

Drive focus on data

that most impacts

the business

Incorporate new

questions and data

perspectives into

enterprise model

Data Discovery Offers Agility for the Unanticipated

Ask New Questions

Unscripted exploration across

wide range of data characteristics

See New Patterns

Interactive visualizations that

reveal patterns hidden in data Add New Data

Rapidly combine new data

with existing sources

Deeper Insight Exists Beyond Structured Data

+

Unstructured Content

------alternator issue--------

--------------------------------------

faulty alternator----------------

--------------------------------------

--------------------alternator----

--------------------------------------

--------------------------------------

-----alternator not charging

-------------------------------------

“.. possibly a problem

with alternators.”

TEXT

“Battery related

claims increasing..”

Structured Data Sources

Unlock Deep Insights with Unstructured Optimizations

Unstructured Discovery Capabilities

Add New

Data

Ask New

Questions

See New

Patterns + Expose concepts

lying latent in

text, include

sentiment in

analysis

+ Advanced

keyword search

organizes data

at a moment’s

notice

+ Integrate and

enrich

unstructured and

semi-structured

content

TEXT

Data and Content Provisioning by End-User

Add New Data

Intuitive Analytic Visualizations

Detailed Record Characteristics

Share and Collaborate

See New Patterns

Rapidly Compose Discovery Apps

Leverage Pre-Built Navigation

Out of the Box Search

Ask New Questions

Self-Service Discovery IT Provisioned Discovery

Innovative ETL Unstructured

Crawling Higher Data

Scale

Add New Data

Create Advanced Analytic Metrics

Tuned and Customized Text Enrichment

Higher User Scale

See New Patterns

Implement Deep Discovery Apps

Role Based Interaction Highly Tuned Search

Ask New Questions

Enable Discovery as an Enterprise Capability

Formalize

Evolve

EID Studio

Create and share

discovery applications

that anyone can use

State

CA (1,203)

NY (512)

IL (312)

MA (211)

CO (102)

Brand

Nikon (3,453)

Canon (1,512)

Fuji (322)

Panasonic (211)

search..

purchase intent

passionate user-

friendly loyalty

Price Range

Source

ORCL (301,203)

SAP (11,512)

EDW (10,312)

Discovery Application

EID Integrator

Quickly integrate and

enrich structured and

unstructured data

Oracle Endeca Information Discovery

Structured Data Sources

Unstructured Content

Innovative

ETL

Web and File

Crawling

Text

Enrichment

Agile Platform for Data Discovery on Structured and Unstructured Data

TEX

T

Endeca Server

Self-Service

Provisioning

Sharing and

Collaboration

Drag & Drop

Composition

Intuitive

Exploration

Increase Public Safety

Public Security Information Discovery

Multiple data sources: Police

Incidents System, Social

Media, News, Fora, etc.

Research and Analyze

security incidents

Identify and Mitigate Risk and

Threats

Oracle Endeca Server: A Flexible ‘NoSQL-like’ Data Model

Sales Transactions

(Data warehouse/

datamart)

Consumer Sales & Market Share

(External data)

Forecast

(Statistical

analysis)

Trade Promotions

(Transactional app)

System B unique attributes

Present ONLY in System B

e.g. Volume, Trade Area, Category, etc

System A unique attributes

Present ONLY in System A

e.g. Location, Product, Cust Group

Supports ‘jagged’ records for diverse

structures, such as product attributes

Global attributes

Common across all or many systems

e.g. Time, City, Brand, Key Account

Agile Data Integration for Both Business and IT

Self-Service Data Upload

– Upload Personal Files without IT Involvement

– Automatic Data Type Recognition

– Leverage IT Provisioned Data Sets

for

business

OEID Integrator

Load Structured and Unstructured Data

– RDMBS and common file types (e.g. delimited, vertical, etc)

– File System and Web Crawling

– Content Management Systems and Email

– XML and JSON

Access Internal and External Sources

– Data Warehouses, Enterprise Applications and Legacy Systems

– Oracle BI Server

– Web Services (with authentication)

for IT

Structured Data Unstructured Data

Self-Service Data Load for Any User Discovery Apps in Minutes with Oracle Endeca

• Upload Personal Excel

Files

• Connect to existing

Endeca Server Instances

• Studio Wizard for Data Load

and Metadata Selection

• Automatic Resource

Allocation

• OOTB Data Exploration

Interface

• Drag-and-Drop Creation

of Discovery Applications

Oracle Endeca Information Discovery

Oracle BI Models and Metrics

+

BI Common Enterprise

Information Model Adapter

Only Oracle Offers Enterprise Class Data Discovery Best of Both Worlds: Innovate with Data Discovery and Decide with Confidence

Enterprise Applications

(Oracle, SAP, Others)

Data Warehouse

& Data Marts

Personal Data Files

Typical Data Discovery Tools

Decision Confidence LOW HIGH

www.oracle.com/goto/endeca

Download - Oracle - endeca information discovery - Wim Villano

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