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Oceans MoonConfidential Document OCEANS MOON PRODUCTIONS, INC. © 2002 - 2003

“cinematic moments for a lifetime”


Oceans Moon is a newly created upscale “brand” seeking a complimentary partner to develop a unique in-store selling proposition…

…this proposition presents a new and innovative service, with national scalability, high profit potential and a tremendous “romance” factor

DesirableEntertaining

RomanticClassyUnique

FashionableHip/cool/stylish

ChicAdmiredClassic

TimelessImaginative

Dreamy

Complimentary Attributes

When questioned about his diverse interest, he simply

replies, "It's all entertainment." Francis Ford Coppola

http://macys.weddingchannel.com/

http://www.burdines.com/index.ognc

http://www.bloomingdales.com/index.ognc


The Oceans Moon brand is defined by the old cinema style storytelling, and reminiscent of European romance…

…this cinema style production is designed to invoke a feeling of tradition and professionally produced movie-magic

please visit

www.oceansmoon.com


Specifically, Oceans Moon has identified a unique opportunity to become the first nationally branded wedding cinema production company…

…providing upscale bridal clients with a very special and prestigious service offering

•Everlasting Memories•Real-Life Moments•Storytelling•Music and Emotion

•Unprofessional•Lack of Creativity•Poor Quality•Lack of Delivery•Unreliable

•Reputation•Unique Offering•Quality of Work•Professionalism•Price

THE POWERFUL COMBINATION OF MACY’S AND ZOETROPE INSTANTLY PROVIDES AN UNMATCHED

AND UNIQUE SELLING PROPOSITION

Compelling Concerns Selection


Aligning with an existing and established upscale brand compliments an already unique selling proposition, provides competitive leadership and…

…immediately legitimizes the high-end service offering

An Unrivaled Unique Selling Proposition

Partner Reputation

Distinctive Cinematic Offering

Ease of On-Site Availability

Customer Prestige Factor


This offering becomes even more powerful when creatively presented in store…

…especially, within range of an existing bridal department. This insures a 100% capture of target audience with a high probability of sale closure.

1) Announce your engagement2) Select one or several tentative dates

3) Reserve the ceremony site4) Decide how many guests to invite to the event

5) Select the attendants6) Choose and reserve the reception site

7) REGISTER IN ONE OR MORE GIFT REGISTRIES8) SELECT PHOTOGRAPHER / VIDEOGRAHER

Initial Steps to Planning a Wedding


Being innovative and “the first” to provide this in-store service has many benefits…

…all designed to provide a competitive advantage, compliment store imagery, develop closer customer relationships and generate additional revenue

Creates in-store excitement, romance and sense of movie-magicProvides a unique point of differentiation with competitors (unable to

be duplicated)Affords an opportunity to cross-merchandise and further define

personal relationship with customerUnique PR and marketing possibilities surrounding allure of venturePotential for national scalability providing substantial revenue stream


The ultimate success of Oceans Moon revolves around transforming wedding photography into a true cinematic wedding experience…

…this is accomplished by applying the latest digital technology with the legacy art of filmmaking

Creative scene capture and shot composition as used in cinematic motion

pictures Use of professional digital camera equipment and artistic cameramen Artistic editing with select transitions, graphics and cinematic filters Application of big picture 3D and motion titling effects Digitally corrected color Custom music score Custom designed full scale movie poster Produced by a Francis Ford Coppola company

Digital Cinematic Techniques


Each partner uniquely contributes to building the Oceans Moon vision…

…building a powerful combination and undeniable selling proposition

Credibility factorArtistic direction and vision for wedding cinemaDigital post productionAbility to integrate existing “Coppola” business venturesPromotional endorsementPersonal endorsement

Creation and execution of business concept and modelSolicit, structure and finalize partner baseBuild out modelFacilitate marketing, advertising and operationsSelect and train freelancersFacilitate financial models and feasibility

Credibility factorIn store real estateWeb presenceAccess to customer baseIn Store sales / merchandise supportPromotion / marketing support


Oceans Moon is proposing three options for development of the business model…

…in all cases, Oceans Moon will spearhead the development of business model, with an eye for maintaining partner brand integrity and high-end quality

Secure Partnership with Nationally Recognized Production Franchise

Option 1

Francis Ford CoppolaMacy’s

Oceans Moon

PartnersThis option presents the quickest and most desirable path to national brand recognition,

unique service offering, and service credibility.

Secure Partnership with select professional production houses

Option 2

Local Production HouseMacy’s

Oceans Moon

PartnersAlthough not as desirous as option 1, this

option still provides an avenue to build brand awareness and secure creative and

professional services to accomplish the cinematic goal.

Oceans Moon develops in-house post-editing

facility

Option 3

Local ShootersMacy’s

Oceans Moon

PartnersThis option has the benefit of greater “hands

on” quality control, but requires a slightly more complex and time consuming

development plan


Not only will this business model compliment store imagery, but the long-term revenue potential is substantial, as outlined by the following hypothetical estimate…

…certainly a sizeable addition to any corporate bottom line

Very Conservative Conservative AggressiveAverage price per event $5,000 $7,500 $10,000

**# of annual events per store 50 50 50Total annual revenue per store $250,000 $375,000 $500,000

# of stores chainwide 100 100 100Total annual events 5,000 5,000 5,000

*Total annual revenue chainwide $25,000,000 $37,500,000 $50,000,000Estimated Net Profit @ 30% $7,500,000 $11,250,000 $15,000,000

NP% @ 20% $5,000,000 $7,500,000 $10,000,000NP% @ 10% $2,500,000 $3,750,000 $5,000,000

*Assumes 3-5 year build out**Assumes 50 is conservative # of events per store regardless of price


Oceans MoonFounder Biography

At the age of 42, Nicholas Michael Del Ninno turned to his wife of 17 years and said, “I think I’m going to take a break from corporate life and pursue my life long passion of entertainment. I’m heading back to school to take acting classes, do a few plays and learn digital production”.

Her response, “You’ve been successful at everything else you’ve tried; do you want me to help you run lines”?

And with that undying support, Michael began an enlightened journey leading to the creation of Oceans Moon Productions, Inc., and the vision of becoming the first nationally branded upscale cinematic wedding production company, coupled with the aggressive goal of acquiring prestigious partners such as Macy’s and Zoetrope (a Francis Ford Coppola company).

Now at the age of 44, Mr. Del Ninno has appeared in numerous stage plays, indie films (one of which won a November 2002 Slamdance award) and has written a comedy short entitled “Crowning Hackney”. Simultaneously he learned the technical side of digital production and wrote an ambitious business plan as his path to success. Now armed with vision, knowledge and enthusiasm, his focus has turned to securing partners to make his dream a reality.

Mr. Del Ninno started his professional career in retail, working for the Burdines Federated division. Shortly thereafter, he left the merchandising world and joined the corporate ranks where he gleaned a wide range of strategic business and marketing expertise. After 15 years in the corporate world, he ventured out searching more entrepreneurial opportunities, and enjoyed great success in developing start up ventures for the private sector.

His love of the entertainment business, entrepreneurial freedom, ground-breaking creativity and trustworthy business sense has led him, and his wife Marilyn, to the creation of Oceans Moon.

Mr. Del Ninno holds a B.A. degree in Marketing from Florida Atlantic University (Boca Raton, FL), and enjoys writing, acting, directing, shooting, editing, starting new ventures and hanging out with fun people.


Macy’s, Zoetrope, and Oceans Moon Team Up to Provide Ground Breaking Wedding Cinema

CINCINNATI, April 30, 2003 (BUSINESS WIRE) – Federated Department Stores, Inc. (NYSE:FD)(PCX:FD) today announced that it has signed an exclusive partnership agreement with Oceans Moon Productions, Inc. to begin offering wedding cinema productions to Macy’s bridal registrants. The unique offering will be developed in partnership with Zoetrope (a Francis Ford Coppola company) and be presented under the romantic Oceans Moon brand.

“This is just another example of innovative merchandising designed to set Macy’s apart from the competition, while providing our customers a unique, romantic and prestigious service," said Robert L. Mettler, chairman of Macy's West. “Having an opportunity to have your wedding day produced by a Francis Ford Coppola company is absolutely unmatched in the industry and provides a lasting memory for generations”.

Francis Ford Coppola adds, “We’re very excited to be associated with such a time honored brand such as Macy’s. This relationship is the perfect compliment to our Niebaum Estate and Winery, Café Niebaum and our Blancaneaux lodge located in beautiful Belize”.

Under the agreement, Zoetrope will provide artistic direction and digital post production services, while Macy’s will provide in store merchandising, online customer access and promotion support.

Oceans Moon founder, Nicholas Michael Del Ninno, further states, “This relationship truly sets a new standard for the creation of professional wedding cinema. The combination of Macy’s, Zoetrope and Oceans Moon provides newlyweds with a time honored gift that will be cherished for a lifetime”.

The Oceans Moon concept will be tested in select Macy’s stores, and rollout is currently planned for early 2004.

Oceans MoonSample Press Release

(not for distribution – partner presentation only)


The following is a list of “Next Steps”…

…designed to quickly move from “Concept to Reality”

1. Secure and finalize strategic partner base2. Determine relationship structure3. Develop test parameters and detail4. Select and conduct store test5. Develop comprehensive marketing strategy6. Begin concept test program7. Analyze test results8. Determine roll out plan

For further information please contact:

Mike Del NinnoPresident

Oceans Moon Productions, Inc.10 Sand Dollar Drive

Ormond-by-the-Sea, FL 32176(386) 441-6848

(386) 846-1333 [email protected]

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