Now, more than ever,SCHOOLS need to thinkand act like a BRAND.
Brands own aplace in both
HEARTS and MINDS.
Schools must too.
Brands know WHY THEY EXIST.
Schools must too.
Brands DIFFERENTIATEthemselves versus
competition.
Schools must too.
Brands INSTILL PRIDE.
Schools must too.
Brands createpassionate
EVANGELISTS.
Schools must as well.
What makesyour schoolDIFFERENT
from other schools?
WhatLANGUAGE does it own?
WhatGALVANIZES and INSPIRES
your faculty?
What PROMISE do you make
to your students and their families?
What keeps your alumni ENGAGED
long after graduation?
Every school needs to define its BRAND PURPOSE by answering the question…
“WHO ARE WE?”
NOT a mission statementor a vision statement.
A FEW WORDS, carefully crafted,
that provide a clarifying lens for everything the school
is and does.
A brand positioningthat is SIMPLE,
CREDIBLE, DIFFERENTIATING
and INSPIRING.
And provides aCLARIFYING LENS
for everyone on your staff and a FOUNDATION for
all communications,marketing and
advancement efforts.
We will present examples of SCHOOLSthat have achieved this successfully
and share IDEAS on how you can, too.
We look forward to seeing you and engagingin a stimulating and productive discussion.
Session: Monday, October 19th at 11:00 AM
If you can’t make the session and wouldlike to learn more, please don't hesitate to reach out.
Brett ShevackFounder, CEO
[email protected](917) 757 7866
