Download - Nostalgia and Sport Facilities
Nostalgia and Sport Facilities
Nostalgia
• Resource to secure and maintain competitive advantage
• Difficult to manage• Fenway Park, Wrigley Field, Lambeau Stadium• Actively promote facility as a tourist
destination
Structures Within the Building
• Mythologize the past through promotion of past heroic achievements – Hall of Fame– Museum– Monuments– Statues– Produced videos
• Form a relationship with young prospective members of fan nation
American Sports Facility
• Icon of past, present and future greatness• Capitalize on heritage and related emotions– Structures– Features
• Architectural and aesthetic characteristics– High definition video scoreboard– Natural grass
Interactive Experiences
• Promotes children and adults to visit the facility
• Interactive experiences build a symbolic connection and increases spectator commitment
The Olympic FlameOpening Ceremonies
Olympic StadiumTrack Meet Configuration
2012 Flame ControversySymbolism of the Flame
• Represents the theft of fire from Zeus– Serves as a rallying point for
what the games are about• Togetherness, the Olympic
spirit• Olympic flame moved inside
stadium to allow for venue reconfiguring– Cauldron turned off– Dismantled & moved
• Torch re-lit after the move• An example of how London
Organizers are out of touch with regular people– “the flame is not a tourist
attraction”
• Ideally you want to have as many people as possible see it
Olympic Games Ticketing• London Organizing Committee
– Corporation and sponsors got the majority of tickets and are not showing up
– Real fans were left out – events were “sold out”
• To fill empty seats– Tickets given to students &
military personnel– Ticket holders are given
upgrades to better, vacant seats
– Allowing for re-sale
Olympic Tickets and Revenues
• Estimated total revenue = $7B• Ticket revenue = 5% - 7% of total revenue• Tickets folded into the $2.5B received from
corporate sponsors• Close to 1000 scalping investigations being
conducted