Lol & Nat’s Happy Monday17th October 2011

LETS PLAY A GAME…..

“Can you tell what it is yet?”

“ Nostalgia = A longing to return home”Johannes Hofer, 1688

Nostalgia used in recent ads

Successful examples

http://www.youtube.com/watch?v=3ODFqZBoAPc

http://www.youtube.com/watch?v=LOkhmsCykpw

Not so successful examples(in our opinion)

http://www.youtube.com/watch?v=sBLyh0lZ8po

http://www.youtube.com/user/Muller?v=wBujoJpDxo0&feature=pyv&ad=8691598836&kw=muller%20ad

Create rather than borrow

What's the future for nostalgia?

http://www.youtube.com/watch?v=ommBYttpylQ