1
2
Meet Your Experts
Nick SaltzmanSenior Manager, Strategic Partnerships
Justin HoffmanAccount Manager
3
The countdown begins…
“People generally lose concentration
after eight seconds”-Microsoft Corp Study
4
What does this mean for your business?
-Forrester Research
“ 96% of people who visit a website leave without
completing the action the marketer would
have liked them to take
5
1. Slow page load times?
2. Product out of stock?
3. Couldn’t find the right product?
4. Not ready to buy?
…There is such a thing as a second chance to make a great impression
SECON
D
6
Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
7
Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
8
Balance your timing
Email 1: Send within 30 min.
Email 2: Send within 24h
Email 3: Send within 48h
No response? Stop sending
9
Balance your timing
Engage on exit intent or session timeout
Set frequency caps to limit overexposure
Specific page settings for engagement
10
Don’t overstay your welcome on a single channel
Vs.
11
Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
12
Let’s talk about promo codes
Static Promo Codes
Ve data shows that email promo codes increase conversions by
15%
Dynamic / Unique Promo Codes
Easy to track Set-it-and-forget-it
Prevent leakage Personalized
approach
13
Sweeten the deal with more productsCross Sell & Upsell
Recommend complementary products
Show value of higher value product
14
When all else fails…Offer discounted shipping 28% of shoppers will abandon
their shopping cart if presented with unexpected
shipping costs-eMarketer
15
Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
16
Personalize the experience…
Why do visitors abandon?
Just browsing
Can’t find certain product
Looking for a better deal
Unsure of what they want
17
Personalize the experience…Don’t just use their information
Understand the experience to fill the void in the customer’s current
needs Product bookmarking
Product recommendations
Search history
18
Agenda
1. Don’t overstay your welcome
2. Sweeten the deal
3. Tailor the experience
4. Maintain a human connection
19
Maintain the human connection… Let another trusted source share your products – social networks
20
Don’t forget the detailsCTAs & images still matter
CTA attention grabbing without overwhelming
Background image high quality without distracting
Smart capital letter use
21
Thank you!
Join our next webinar:
The Balancing Act: How to Toe the Line Between Personalization and Privacy
March 15th at 1 p.m.