Transcript
Page 1: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

#npGameChangers @JuliaCSocial

HOW TO CREATE FANTASTICALLY SHAREABLE NONPROFIT GRAPHICS (WITHOUT PHOTOSHOP)By Julia Campbell, J Campbell Social Marketing@JuliaCSocial#npGameChangers

Page 2: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

VISUALS ARE VITAL

Tweets with images receive 150% more retweets.

Google searches on infographics have increased 25 times in the past 5 years.

Content that includes visuals gets 94% more total views. 

Sources: HubSpot, JeffBullas.com, Google

Page 3: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

#npGameChangers @JuliaCSocial

DO NOT STEAL IMAGES! ONLY use legal images that you have the rights to edit and/or use.

Do not just go to Google Images and swipe something that looks great.

You can and are encouragd to share, retweet and re-pin something from a brand’s social media account! (They get attribution.)

Page 4: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

THINK OF YOUR AUDIENCE FIRSTAlways think first

about your audience & your community.

• What will resonate with them?

• What will they find compelling?

This photo:http://www.pinterest.com/pin/79446380900936048/

#npGameChangers @JuliaCSocial

Page 5: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

DOUBLE CHECKDouble check data!Double check photo

permissions!

This photo: http://www.pinterest.com/pin/430164201877799959/

#npGameChangers @JuliaCSocial

Page 6: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TAKE SOME TIMEThese tools take

time. Don’t get

discouraged.Keep learning.

This photo: http://www.pinterest.com/pin/430164201877760549/

#npGameChangers @JuliaCSocial

Page 7: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TO GET SHARES ON SOCIAL MEDIA

#npGameChangers

VISUALS & GRAPHICSARE THE MOST EFFECTIVE WAY

Page 8: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

WHAT MAKES A GREAT GRAPHIC?1) Visually

compelling.

Clear, close up, easy to read.

This photo:http://www.pinterest.com/pin/79446380901159283/

#npGameChangers @JuliaCSocial

Page 9: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

2) Tells a story.

This photo: http://www.pinterest.com/pin/430164201878471786/

#npGameChangers @JuliaCSocial

Page 10: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

3) Educates and informs.

This photo: http://www.pinterest.com/pin/264938390549160626/

#npGameChangers @JuliaCSocial

Page 12: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

5) Showcases impact.

This photo: http://www.pinterest.com/pin/15467056842371754/

#npGameChangers @JuliaCSocial

Page 14: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

USE INFOGRAPHICSHubSpot found that brands that publish

infographics increase their website and blog traffic an average of 12% over those that do not.

#npGameChangers @JuliaCSocial

Page 15: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

#npGameChangers @JuliaCSocial

Page 16: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

INFOGRAPHIC TIPSColorful.Easy to read.Having good data to use.Must tie to your goals.Piece of content. SHAREABLE! Searchable.

This photo: http://visual.ly/what-infographic-2

#npGameChangers @JuliaCSocial

Page 17: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

800% IN THE PAST 2 YEARS

#npGameChangers

SEARCHES ON THE TERM “INFOGRAPHIC” HAVE INCREASED

ACCORDING TO GOOGLE TRENDS

Page 18: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

NONPROFIT INFOGRAPHIC COLLECTIONSCollections for future research, inspiration: http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/

Page 19: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TOOLS TO CREATE GREAT INFOGRAPHICSInfographics

Infogr.amInfoActive.coPiktochart Easel.lyVenngageHubSpot – Free templates:

http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

#npGameChangers @JuliaCSocial

Page 20: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TOOLS TO CREATE GREAT GRAPHICSQuotes

Quozio.comRecitethis.comBehappy.meQuotesCover.comInspirably.com

#npGameChangers @JuliaCSocial

Page 21: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TOOLS TO CREATE GREAT GRAPHICSEnhance Photos

UseChisel.comPinwords.com PowerPointPicMonkey.comPixlr.com

This photo: http://www.pinterest.com/pin/430164201878271362/

#npGameChangers @JuliaCSocial

Page 22: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TOOLS TO CREATE GREAT GRAPHICSPhoto Apps

ShapelyPiclabMarkstaPictionTypicWordFoto

• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8 – http://www.pinterest.com/pin/64105994667679513/

#npGameChangers @JuliaCSocial

Page 23: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

My favorites

Canva.com• Presentations• Social media graphics• Facebook covers• Tons more

#npGameChangers @JuliaCSocial

Page 24: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

My favorites

Canva.com• Magazines• E-Books• Resumes!

#npGameChangers @JuliaCSocial

Page 25: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

TOOLS TO CREATE GREAT GRAPHICSMy favorites

Pinstamatic

#npGameChangers @JuliaCSocial

Page 26: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

GREAT STORIES.

#npGameChangers

GREAT GRAPHICS ARE NOT POSSIBLE WITHOUT

Page 27: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

MY TWO CENTSStart thinking

visually and start thinking in “micro-content” terms.

You have it in you! You have interesting

visuals even if you can’t show picture of cute animals and kids.

#npGameChangers @JuliaCSocial

Page 28: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

MY TWO CENTSThink of creating

graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!

#npGameChangers @JuliaCSocial

Page 29: No PhotoShop® Needed: Creating Fantastically Shareable Nonprofit Graphics

MY TWO CENTSYour nonprofit’s

mission and impact are worth sharing if you get a little creative.

#npGameChangers @JuliaCSocial


Top Related