Download - Nike presentation store layout
Nike
David Paterson
Supawaree Patravanich
Solidah Sath
History:
• Began in 1964 as Blue Ribbon Sports.
• In 1972, a new kind of shoe was introduced
entitled Nike.
• In 1979, held patent on „Air‟ type of cushioning
for soles of shoes.
• Went public in 1979 on NYSE.
• Blue Ribbon Sports merged into Nike, creating
Nike, Inc.
• Been operating Nike Factory Stores since 1984.
• First Niketown opened in Portland, Or in 1990.
Overview of Company:
• Was founded by
Bill Bowerman and
Phil Knight.
• Employs 29,000
worldwide in
27 countries.
• Owns over 200 Nike
factory stores.
• Operates facilities in
Oregon, Tennessee,
North Carolina, and
the Netherlands.
Mission Statement:
“To bring inspiration and innovation to every athlete* in the world.”
* “If you have a body, you are an athlete.”
– Bill Bowerman(co-founder of Nike)
Awards:
• Nike has received numerous awards recently.
• Recognized by Fortune magazine
• Nike ranked # 1 in the „Companies in a Class of their Own‟ list for use of organic cotton and re-use a shoe campaign.
Growth:
• Company has been market leader
for many years.
• Forecasts revenues of $23 billion by
2011.
• Adidas has tried to close gap.
Competitors:
Target Market:
• Any athletes who…
– Love sports
– Seek…
• Quality
• Performance
• style
Products:
• Footwear
Products:
• Apparel
Products:
• Equipment
Products:
• Accessories
Products:
• Sport lines
– Action Sports
– Baseball
– Basketball
– Cardio
– Cycling
– Fitness Dance
– Football
– Golf
– Lacrosse
– Running
– Soccer
– Swim
– Tennis
– Training
– Yoga
Products:
• College licensed gears
Products:
• Choose material and color
• Personalize symbol or ID
• Available within 4 weeks of order
• Premium prices
Products:
• Enhance running experience
– Pick workout and custom playlist
– Run with real-time feedback
– Sync and track progress
Price:
• Better Wholesale Price Zone – Women‟s footwear
collection range between $90-200
• High quality and a certain level of performance
• Extensive R&D and rigorous tests to ensure high quality
Promotion:
• Nike Swoosh
• “The Second Coming”
• Employ Celebrities
and well known Athletes
Place:
• Combination of Direct and Extended Marketing Channels – Lead time is crucial
– Eliminate the unnecessary middle men
• Mass Distribution Channel
• Can be found in large department stores, online sites, and even in major athletic catalogs
Store Layout and Design:
• Variation of free-flow and loop
layout
• E.g. NikeTown Seattle Floor Plan
Store Layout and Design:
• Modern/sporty interior design
Store Layout and Design:
• Modern/sporty interior design
• Active music
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References:
Hincker's Homepage . Retrieved February 21, 2007, from Nike and the American Body Web site: http://xroads.virginia.edu/ ~CLASS/am483_97/projects/hincker/nike.html
(2007). Nike Site. Retrieved February 21, 2007, from Nike.com Web site: http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN
(2007). Product Technology. Retrieved February 21, 2007, from Nikebiz: The inside story Web site: http://www.nike.com/ nikebiz/nikebiz.jhtml?page=6&item=research
(2004). Evolution of Marketing Strategy. Retrieved February 21, 2007, from Nike Web site: http://www.icmr.icfai.org/ casestudies/catalogue /Marketing1/MKTA018.htm
Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March, 14). Strategic Analysis of Nike, Inc.. Retrieved February 21, 2007, from http://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htm
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