Transcript
Page 1: Never Say Media - Video Distribution Services and Prices 2013

CLIENT: TEDX BOLOGNA

BRAND:

CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER

REFERENCE: INITIAL SEEDING REPORT

DATE: 21ST SEPTEMBER 2012

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Who we are

Never Say Media is a leading global seeding and video distribution agency. In 10 years of experience we have implemented over 200 campaigns worldwide, generating over 1

billion views.

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Our offices

S

London, United Kingdom - main office Oversees activities over uk, eu and asia Staff – 30 people

Barcelona, spain Oversees activities in spanish and latin american markets (including brazil) Staff – 17 people

a U Los angeles, united states Oversees activities in the american market Staff – 20 people

O Milan, Italy Oversees activities in the italian market Staff – 10 people

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Main contacts

Claudio branno Co – founder and strategic director

[email protected] http://www.linkedin.com/profile/view?id=36319700

Vincenzo Castrogiovanni Co – founder and operations director

[email protected] http://www.linkedin.com/profile/view?id=16340971

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credentials I've no hesitation in recommending and endorsing Never Say Media as a perfect solution to achieve earned media success, leveraging content and conversations across their impressive network of distribution points.

Never say media team are by far the most professional, reliable, effective and enjoyable people I've had the pleasure to work with so far.

they've continually over delivered on the targets I've set. the views, interactions and engagements they've generated have been spot on for my target audience, and the traffic has been organic and highly credible. not something I've been able to rely upon by other vendors.

Never Say Media have a great team. Their size means that they give me and my teams a very dedicated service. We need something, we need a report, we need feedback, we need suggestions - and they do it. Fast, agile, reliable and professional. They're a pleasure to work with and to recommend.

Jez jowett. Global vp, digital and social media, havas sports and entertainment. Email: [email protected] http://www.linkedin.com/profile/view?id=7565925

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credentials

Never Say Media has always over-delivered. As well as strong view counts, I've seen high levels of blog coverage and social engagement proving that, differently from some other seeding companies, we're seeing real people being properly targeted. With clear analytics and reporting, I've been able to see how they've exceeded the brief.

Caspar mason. Former creative planner at pd3 uk, actually employed as creative strategist at jack morton, london, uk Email: [email protected] http://www.linkedin.com/in/casparmason

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credentials

we're really really happy with the results so a big thank you to the team at NEVER SAY MEDIA for all the hard work. 85,000 views on YouTube was far higher than our target so we're really pleased with the results for both the views and coverage we got with the major forums. 

Sam Werge. Producer. Analogfolk, sydney, australia. Email: [email protected] http://www.linkedin.com/profile/view?id=97068537

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Our clients

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CLIENT: TEDX BOLOGNA

BRAND:

CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER

REFERENCE: INITIAL SEEDING REPORT

DATE: 21ST SEPTEMBER 2012

Video distribution services 2013

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Our services

Never Say Media offers a first class service of online video distribution (Youtube), at global level, through a highly competitive CPV system, and uses high quality distribution platforms that, not only guarantees considerable effectiveness and efficiency of the campaign, but helps the triggering of engagement and participation processes which represents the base of the viral mechanic.

Our strategic offering is composed by the following services.

Ad network Online pr/blog outreach Monitoring/tracking/reporting

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Ad network

Distribution of the content over our proprietary ad network, composed by premium gaming apps, facebook apps and mobile apps. The videos are distributed over the ad platform and users are invited to view and share them in exchange of tokens/credits to be used over the gaming apps themselves.

This system guarantees extreme precision in the targeting, both from demographic and geographic point of view, triggering the viral distribution of the video and keeping a high rate of daily views over the duration of the campaign.

Everything happens under a complete transparency policy to guarantee the brand safety of our clients.

samples http://apps.facebook.com/topeleven http://apps.facebook.com/baseballheroes http://apps.facebook.com/millionairecity http://apps.facebook.com/dragoncity

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Ad network

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Ad network

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Ad network

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Ad network

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Ad network

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Online pr/blog outreach

Online PR and Editorial submission of the video campaigns to our extensive network of blogs and online influencers. The specific URL of the video is submitted to bloggers and influencers through an informal email, which also contains relevant campaign information, inviting them to post and comment it on their blogs and social network profiles, with the aim of triggering the viral mechanic among their readers/followers.

Bloggers are selected depending on the areas of interest of the campaign, which are determined by the brand, product category, and by potential collateral areas which may be involved by the creativity.

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Online pr/blog outreach

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Monitoring/tracking/reporting

Campaigns and their performance over Youtube and Social networks are constantly monitored by our team of experts, and reports about the activity and results achieved are delivered on weekly basis, in order to give a frequent overview of the development of the campaign.

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KPI’s

Views development over campaign period

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KPI’s

Geo analysis

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KPI’s

Details of coverage on blogs and social networks

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CLIENT: TEDX BOLOGNA

BRAND:

CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER

REFERENCE: INITIAL SEEDING REPORT

DATE: 21ST SEPTEMBER 2012

pricing

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pricing

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CLIENT: TEDX BOLOGNA

BRAND:

CAMPAIGN: PASSIONE E CREATIVITA’ - TRAILER

REFERENCE: INITIAL SEEDING REPORT

DATE: 21ST SEPTEMBER 2012

Case studies

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Diesel XXX

CLIENT: Diesel CAMPAIGN: Diesel XXX NSM INVOLVEMENT: VIDEO distribution TARGET MARKETS: World Wide GUARANTEED VIEWS: 3,000,000 VIEWS DELIVERED: 21 Millions + OVERDELIVERY: Incalculable BLOG POSTS: 800+ FACEBOOK SHARES: Incalculable FACEBOOK LIKES: Incalculable FACEBOOK COMMENTS: Over 100,000 TWEETS: Over 100,000 Video URL

http://www.break.com/index/sfw-porn-clips.html

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Samsung LED Sheep

CLIENT: Samsung Electronics CAMPAIGN: Led Sheep NSM INVOLVEMENT: VIDEO distribution TARGET MARKETS: World Wide GUARANTEED VIEWS: 1,000,000 VIEWS DELIVERED: 16 Millions + OVERDELIVERY: Incalculable BLOG POSTS: 600+ FACEBOOK SHARES: 231,312 + FACEBOOK LIKES: 160,084 + FACEBOOK COMMENTS: 157,237 + TWEETS: 29,124 + Video URL:

http://www.youtube.com/watch?v=D2FX9rviEhw

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Samsung Dancing Girl

CLIENT: Samsung Electronics CAMPAIGN: Samsung Galaxy – Dancing Girl NSM INVOLVEMENT: VIDEO distribution TARGET MARKETS: World Wide GUARANTEED VIEWS: 800,000 VIEWS DELIVERED: 5,499,000 OVERDELIVERY: 687% BLOG POSTS: 319 FACEBOOK SHARES: 85,304 FACEBOOK LIKES: 85,372 FACEBOOK COMMENTS: 61,028 TWEETS: 27,570 Video URL:

http://www.youtube.com/watch?v=lK7IzfLmyco

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Westfield 100 Century Dance

CLIENT: Westfield CAMPAIGN: 100 Century Dance NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: United Kingdom GUARANTEED VIEWS: 800,000 VIEWS DELIVERED: 3,900,000 OVERDELIVERY: 487% BLOG POSTS: 430 FACEBOOK SHARES: 176,560 FACEBOOK LIKES: 249,686 FACEBOOK COMMENTS: 99,760 TWEETS: 69,299 Video URL:

http://www.youtube.com/watch?v=7JxfgId3XTs

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Ecotricity Collapsing Towers

CLIENT: ecotricity CAMPAIGN: collapsing towers NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: United Kingdom GUARANTEED VIEWS: 200,000 VIEWS DELIVERED: 2,157,000 OVERDELIVERY: 1,078% BLOG POSTS: 713 FACEBOOK LIKES: 1,300 TWEETS: 6,997

Video URL: http://www.youtube.com/watch?v=ggg3C87UVCY

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AXE “Carrera de Globos”

CLIENT: AXE CAMPAIGN: Carrera de globos NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: Argentina, Mexico GUARANTEED VIEWS: 300,000 VIEWS DELIVERED: 533,827 OVERDELIVERY: 78% BLOG POSTS: 136 FACEBOOK shares: 832 TWEETS: 287

Video URL: http://www.youtube.com/watch?v=go1rdM5P6cU

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Atrapalo “adeu barcelona”

CLIENT: ATRAPALO CAMPAIGN: ADEU BARCELONA NSM INVOLVEMENT: VIDEO Distribution TARGET MARKETS: SPAIN GUARANTEED VIEWS: 200,000 VIEWS DELIVERED: 580,000 OVERDELIVERY: 189% BLOG POSTS: 247 FACEBOOK SHARES: 50,349 FACEBOOK LIKES: 21,179 FACEBOOK COMMENTS:13,984 TWEETS: 2,361 Video URL:

http://www.youtube.com/watch?v=zEpo4gExLT8

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Samsung Bluetooth

CLIENT: SAMSUNG TECHNOLOGY CAMPAIGN: BLUETOOTH / REDNECK HUNTER NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: UK, FRANCE, GERMANY, ITALY, SPAIN GUARANTEED VIEWS: 300,000 VIEWS DELIVERED: 730,000 OVERDELIVERY: 143.5% BLOG POSTS: 212 FACEBOOK SHARES: 1,864

Video URL: http://www.youtube.com/watch?v=oRuXBxuEanY

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Jumpers Unbreakable jay

CLIENT: JUMPER’S CAMPAIGN: UNBREAKABLE JAY NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: ITALY GUARANTEED VIEWS: 200,000 VIEWS DELIVERED: 445,000 OVERDELIVERY: 123% BLOG POSTS: 73 FACEBOOK SHARES: 38,879

Video URL: http://www.youtube.com/watch?v=ED86oS07MfI

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Vodafone 1 Cent

CLIENT: VODAFONE CAMPAIGN: 1 CENT NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: ITALY GUARANTEED VIEWS: 300,000 VIEWS DELIVERED: 713,000 OVERDELIVERY: 138% BLOG POSTS: 70 FACEBOOK SHARES: 9,837 TWEETS: 630

Video URL: http://www.youtube.com/watch?v=6jmZs3byARI

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Vodafone Smartphone domino

CLIENT: VODAFONE CAMPAIGN: SMARTPHONE DOMINO MACHINE NSM INVOLVEMENT: VIDEO SEEDING TARGET MARKETS: ITALY GUARANTEED VIEWS: 500,000 VIEWS DELIVERED: 1,121,858 OVERDELIVERY: 124% BLOG POSTS: 247 FACEBOOK SHARES: 34,298 FACEBOOK LIKES: 8,973 FACEBOOK COMMENTS: 7,605 TWEETS: 1,780 Video URL:

http://www.youtube.com/watch?v=jvridy2d6uk


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