1. 1. Confidential. Property of Noble Studios Instagram, Vine and Pinterest NCET Presentation
2. 2. Confidential. Property of Noble Studios Twitter @MissNorthstar Instagram @ukate1 RSJ Grad Entrepreneurial spirit Noble Studios Digital Media Specialist Kate Sikora 2
3. 3. Confidential. Property of Noble Studios Sometimes words arent even necessary Images process quickly and people are drawn to them Images are processed by the brain up to 60,000 times faster than text, and 90 percent of what the brain receives is visual A picture is worth a thousand words Visual in Social Media 3
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8. 8. Confidential. Property of Noble Studios Instagram 8 Instagram is a mobile photo-sharing app and social network that gives your community a unique visual experience with your brand. According to the Pew Research Center, roughly half of Internet-using young adults ages 18 to 29 use Instagram. Half of all users engage with the app daily.
9. 9. Confidential. Property of Noble Studios Vine 9 A Vine is a short-form video sharing service that allows users to record and edit six second looping videos. Vine has transformed the way marketing teams look at video by offering an alternative video option that reduces the overhead of producing a video. Vine has more than 40 million users. The most popular demographic is teens and young adults. The #DomiNoDriver spotted out and about delivering Greatness on-the-go! Visit bit.ly/DomiNoDriver.
10. 10. Confidential. Property of Noble Studios Pinterest is an online platform where users can organize content into virtual collections, or "pinboards," based on interests. Women primarily dominate the site, with 42% of all online women using the platform compared with 13% of men, according to the Pew Research Center. Pinterest 10
11. 11. Confidential. Property of Noble Studios 1) Engage Your Followers in Conversation 2) Highlight Your Brand Advocates 3) Display Your Work for a Client 4) Offer up Relevant Historical Trivia 5) Celebrate Popular Holidays 6) Tease Your Community about a New Product 7) Invite Users To See Inside Your Office 8) Educate/Inspire 9) Tell Your Brands Story 10) Make Your Community Laugh 10 Ways to use each platform for business 11
12. 12. Confidential. Property of Noble Studios Engage Your Followers in Conversation 12 QuestionTop Tip: Hashtags are great for visual posts. It helps to organize the content so your community can find you. The Brewers Cabinet
13. 13. Confidential. Property of Noble Studios 13 Simon and Schuster
14. 14. Confidential. Property of Noble Studios Travel Channel 14 Asking a question or adding an element of competition is a great way to get your community talking.
15. 15. Confidential. Property of Noble Studios Highlight Your Brand Advocates 15 Tag your advocates by using the @ Big Truck Brands
16. 16. Confidential. Property of Noble Studios Go Pro 16
17. 17. Confidential. Property of Noble Studios Target 17 Feature a board for each advocate
18. 18. Confidential. Property of Noble Studios Display Your Work for a Client CoffeeBar Reno 18
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20. 20. Confidential. Property of Noble Studios Etsy 20 Get specific with your boards on Pinterest make sure there is one theme for each one
21. 21. Confidential. Property of Noble Studios Offer up Relevant Historical Trivia 21 Squaw Alpine
22. 22. Confidential. Property of Noble Studios Adidas 22
23. 23. Confidential. Property of Noble Studios Southwest 23 Take your community on a trip down memory lane
24. 24. Confidential. Property of Noble Studios Celebrate Popular Holidays 24 Campo Reno Be helpful
25. 25. Confidential. Property of Noble Studios Tropicana 25 Be creative
26. 26. Confidential. Property of Noble Studios Macys 26 Dont pin for pinningsake Add the spin that works for your product.
27. 27. Confidential. Property of Noble Studios Tease Your Community about a New Product 27 Moment Skis
28. 28. Confidential. Property of Noble Studios The Glitch Mob 28
29. 29. Confidential. Property of Noble Studios Mashable 29 Tech companies can also find pinnable content get creative.
30. 30. Confidential. Property of Noble Studios Invite Users To See Inside Your Office 30 Whitney Peak Hotel Create your own hashtags
31. 31. Confidential. Property of Noble Studios Hubspot 31 Let your community see what you look like.
32. 32. Confidential. Property of Noble Studios Techcrunch 32 Add your own spin on things/trends
33. 33. Confidential. Property of Noble Studios Educate/Inspire 33 Jordan Herschel
34. 34. Confidential. Property of Noble Studios San Francisco Zoo 34
35. 35. Confidential. Property of Noble Studios Self Magazine 35 Give detailed instructions where it is necessary
36. 36. Confidential. Property of Noble Studios Tell Your Brands Story 36 CandelCase
37. 37. Confidential. Property of Noble Studios Gap 37
38. 38. Confidential. Property of Noble Studios Make Your Community Laugh 38 Club W
39. 39. Confidential. Property of Noble Studios Oreo 39 Add timeliness
40. 40. Confidential. Property of Noble Studios Refinery29 40
41. 41. Confidential. Property of Noble Studios Balance is key. These tools are a great way to show your brand personality as well as promote your product(s) and services Brand Awareness vs Promotion 41
42. 42. Confidential. Property of Noble Studios 1. Did you take the photograph or produce the graphic? 2. Attribution does not make it right 3. Ask and you may receive 4. Avoid all problems and use public domain images 5. Understand the creative commons license you use 6. Assume every image you find online is copyrighted 7. Your website, your liability Legalities with images online 42 Best to assume that: 1. You own everything that you post 2. You are responsible for anything you post (including legal costs)
43. 43. Confidential. Property of Noble Studios Tools 43 Instagram Canva Statigram Repost Pinterest Rich Pins Buffer for Pinterest Pin Search Vine Vineyet VineDeck www.socialmediaexaminer.com http://www.socialmediatoday.com/ http://mashable.com/category/social-media/
44. 44. Confidential. Property of Noble Studios Questions? 44