Transcript
Page 1: Music industry crisis

MUSIC INDUSTRY CRISIS

Is  your  digipak  really  going  to  sell?  

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Music collection

•  For  most  of  the  20th  century  record  companies  made  money  by  selling  a  tangible  product  –  a  vinyl  disc  or  a  CD.  You  owned  music  by  having  a  disc  collecBon.    

 

Is  this  s-ll  the  case

?  

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Changing tech

•  With  the  internet  the  music  industry  has  had  to  adapt  as  CD  sales  are  falling  each  year.  The  ‘product’  is  now  bought  online  as  a  single  song  or  album,  and  exists  only  as  an  item  on  an  iPod,  mobile  phone  or  computer.     In  2009  as  much  as  95%  of  

the  music  downloaded  

online  was  done  illegally  

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DISCUSSION

Should  you  pay  for  your  personal  

downloaded  music?  

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VS. •  Chief  execuBve  Simon  Fox  said  

that  within  three  years  technology  would  become  its  single  biggest  product  category  ahead  of  both  CDs  and  DVDs.  It  plans  to  devote  25%  of  the  floor  space  to  MP3  players,  tablet  computers  and  headphones  as  the  CD  goes  the  way  of  other  defunct  formats  such  as  vinyl  and  tapes.  He  said  the  headphone  market  was  worth  £150m  with  Dr  Dre’s  Beats  selling  for  more  than  £300.’  

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DE-COMMODIFICATION?

•  A  commodity  always  depends  for  its  status  and  its  value  on  it  relaBve  scarcity;  once  the  reproducBon  and  distribuBon  of  that  commodity  become  effecBvely  free,  then  it  necessarily  loses  that  value  and  that  status  

•  Jeremy  Gilbert  (Capitalism,  creaBvity  and  the  crisis  in  the  music  industry)  

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Research and planning

MAJOR VS.

INDEPENDENTS

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1.  Research  the  difference  between  Major  and  Independent  record  labels  –  how  do  they  funcBon  differently  within  the  music  industry?  

2.          Who  are  the  big  4?  3.  What  do  they  own?  (what  

are  their  subsidiary  labels?)  

4.  Find  out  about  some  Independent  labels  (you  find  a  list  of  UK  one  here)  

5.  In  your  groups  discuss  and  suggest  labels  that  your  arBst  could  be  signed  to  –  provide  reasons  e.g.  how  does  the    arBst  fit  with  the  ideology  of  the  label  or  what  can  the  label  do  for  the  arBst?  

Ensure  all  research  is  on  

your  blog  (1-­‐4  is  

independent  work).  Be  

prepared  to  present  #5    

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How will you combat de-commodification?

•  Consider  all  of  the  outlets/  placorms  were  your  arBst  music  will  be  available.  

•  How  are  you  going  to  ensure  that  your  digipak  a  tangible  commodity  is  going  to  sell?  

VS.


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