MULTIMEDIA-DIGITAL PIRACY

Introduction To Digital Piracy

• What is Piracy?“Unauthorised copying of software, music or films, so-called digital piracy”

While there are definitions of “pirated copyrightgoods”, there is currently no specific legaldefinition of digital piracy, which would be moreaccurately described as “digital infringement ofcopyright”.

What Is Copyright?

• Copyright is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time, with the intention of enabling the creator of intellectual wealth (e.g. the photographer of a photograph or the author of a book) to get compensated for their work and be able to financially support themselves. Generally, it is "the right to copy", but also gives the copyright holder the right to be credited for the work.

Music Piracy & Video Piracy

• Music PiracyFor music, it is the copying and

distributing of copies of a piece of music for which the composer, recording artist, or copyright holding record company did not give consent. It is a form of copyright infringement(An act that disregards an agreement or a right), which is a crime in many countries.

Music Piracy & Video Piracy

• Video PiracyWhereas for video piracy, a movie is usually released in several formats and different versions as the primary sources used by a group for a particular movie may vary. Pirated movies are primarily released by these organized groups, commonly referred to as scene groups or warez groups. The first release of a movie is usually of a lower quality due to a lack of sources, but is eventually replaced with higher-quality releases as better sources become available.

Consumer VS Producer

• Producer at a loss• Producer at benefit

• Consumer at a loss

• Consumer at benefit

Anti-piracy

• Antipiracy in India EIPR is the first to put India's excellent copyright and intellectual property rights law to good use, for the benefit of the manufacturers, artists, entertainment industry, software developers scientists intellectuals, creative thinkers, and the nation of India as a whole.

Who are EIPR ?EIPR is India's largest investigation agency

specialising in anti-counterfeiting solutions.

Reasons for Supporting Piracy

• We're only hurting big business.• Authors already have a plenty of money.• Digital content is too expensive.• Everyone else is doing it.• We live in a different country so we don't get

movies/books/shows until months later.

Reasons for Going Against Piracy• Viruses & Malware• Good Quality Media• Against Law• If You are the producer

Advantages

• Piracy keeps music “alive”• Drives up the sales of legal music• Legal online file-sharing services exist at fair

prices and are much safer

Disadvantages

• People are taking the risk of getting caught and receiving a criminal record when he/she downloads illegally

• Free file-sharing sites often transmit viruses • Quality of pirated movies and songs might

not be as accurate and précised as compared to original copies

APPLICATIONS

• Forensics And Piracy Deterrence

Forensic watermark

• Forensic watermark applications enhance a content owner's ability to detect and respond to misuse of its assets. Forensic watermarking is used not only to gather evidence for criminal proceedings, but also to enforce contractual usage agreements between a content owner and the people or companies with which it shares its content. It provides positive, irrefutable evidence of misuse for leaked content assets.

Deterrence Effects

There will still be a fairly equal amount of people who are pirates and non pirates

We only can do is to get knowledge about piracy and defend ourself from piracy

What we can do?