1

2

Unparallelled reach across 4

continents

31 free-TV channels in 10 countries

Satellite pay-TV platforms in 9 countries

Over 75 million mini-pay subscriptions in 31 countries

0%

3%

6%

9%

12%

15%

18%

21%

24%

27%

30%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Revenues EBIT* Margin

3

Revenues & EBIT

6%

15%

21% 21%

29%

34%

31%

15%

25%

29%

Total EBIT excluding discontinued DTV and CDON Group operations and one-offs; ROIC excluding non-recurring items.

Return on capital employed

With a track record of profitable

growth

SEK million

4

2011 revenue mix Segmental revenue mix

Due to a uniquely balanced

revenue mix

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2007 2008 2009 2010 2011

Free-TV Scandinavia Pay-TV Nordic Emerging Markets

44% 47%

9%

Advertising Subscription B2B / B2C

5 Business Segments

5

Sweden

Norway

Denmark

Estonia

Latvia

Lithuania

Bulgaria

Czech Republic

Hungary

Ghana

• 4 satellite platforms

• Virtual operator in

3rd party networks

• 19 channels • 5 satellite platforms –

Baltics, Ukraine & Russia

• 19 channels on 3rd party

networks

• 9 Free-TV channels

Free-TV

Scandinavia

Pay-TV

Nordic

Free-TV

Emerging Markets

Pay-TV

Emerging Markets

• Radio

• Modern Studios +

MAP

Other

Businesses

And a rich & varied portfolio of

content

6

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

MTG RTL SBS Bonnier CME Mediaset

MTG TV channels broadcast 472,372 hours of entertainment in 2011

= 20,000 days of programming! Hours broadcast

Shown through multiple windows

7

Theatrical Release

Rental DVD

TVOD

1 2 3 4 5 6

H1 H2 H1 H2 H1 H2 H1 H2 H1 H2

Yr

Throughout the life cycle of title

12 months

Pay TV 2nd window, SVOD/Catch-up

DVD & electronic sell through

Throughout the life cycle of title

6 months

36 months Free-TV

Pay-TV, SVOD/Catch-up

Library

Rental DVD

SVOD

Life cycle MTG presence

7

And combined with premium

sports rights

* In Sweden & Denmark

** In Denmark & Norway

* **

9

Sweden – 1 Feb 2008

Denmark – 1 Nov 2009

Norway – 1 Dec 2009

Scandinavian TV landscape

(2011)

Cable 52% Satellite

19%

DTT 19%

IPTV 9%

Cable 55%

Satellite 19%

DTT 7%

Analogue Terrestrial

20%

Scandinavian TV landscape

(2005)

Digitalisation has changed the

landscape forever

10

11

And increased the channel

universe

SWEDEN DENMARK NORWAY

Competing for 162

viewing minutes per day

Competing for 198

viewing minutes per day

Competing for 166

viewing minutes per day

From one channel in 1987 to over 50 in 2012

130

140

150

160

170

180

190

200

Average TV Viewing per day

(minutes)

2007 2011

+5 min

+50 min

+21 min

100

120

140

160

180

200

220

240

260

280

300

71% higher viewing in US & 29% higher viewing

in UK when compared to average viewing of 175

minutes in Scandinavia 2011

Digitalization has increased viewing during last

4 years • Sweden: +3% (first to enact analogue shutdown)

• Denmark: +34%

• Norway: +14%

With potential to grow

Which has boosted TV viewing

levels

12

And driven TV ad market growth

13

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

2005 2006 2007 2008 2009 2010 2011 2012E

Sweden Denmark Norway USA UK Europe incl. Russia

14

0%

10%

20%

30%

40%

50%

0%

5%

10%

15%

20%

25%

TV Share of Ad Market

2008 2011

+2.1%

+2% +1.4%

94% higher TV share in US Market

45% higher TV share in UK Market

…compared to average TV share of 21% in

Scandinavia 2011

TV Share in Scandinavia was growing

from 2008 to 2011 • 2.1% in Sweden

• 2% in Denmark

• 1.4% in Norway

With potential to grow

As a % of the total Ad Market

60

70

80

90

100

110

120

2008 2009 2010 2011 2012E75%

80%

85%

90%

95%

100%

2008 2009 2010 2011 2012 ytd

15

With rising demand & prices

Market Sold Out Ratios in prime time Market cost per thousand (indexed)

Source: MTG research

0%

10%

20%

30%

40%

50%

60%

70%

80%

Bonnier MTG SBS

The MTG Media House

16

Average Weekly Reach (15-49)

2003 2011

Old & Male Old & Female

Young & Male Young & Female

Complementary Channel Profiles

-2% +19% +8%

Source: MMS

0

10

20

30

40

50

60

70

MTG TV2 Group SBS

Has driven commercial target

audience share development

17

Sweden (15-49) Denmark (15-49) %

%

Norway (15-49)

%

Q4 to date

05

101520253035404550

MTG TV4 Group SBS

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

MTG TV2 Group SBS

34.0

22.2 19.2

33.2

21.3

17.7

0

5

10

15

20

25

30

35

40

Sweden Denmark Norway

2011 2012

With TV viewing now moving

online

18

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

ComputerScreen

Mobile Phone TV-screen Tablet

92%

83%

1%

1%

16%

7%

Viewing platform

Traditional TV Web-TV Mobile-TV

Viewing by Device

Age 15-24

+16%

+77%

+54%

+278%

Q1 2011 Q1 2012

Age 15-74

And adding new revenue

streams

19

MS

EK

0

50

100

150

200

250

300

350

2009 2010 2011 2012e 2013e

Web TV advertising market

Where revenue per viewer and per hour are higher than in traditional linear TV Price = 2.8x

higher online & even higher on mobile

-

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

2010 2011 2012 2013

Number of streams on MTG TV Play services

Source: MMS

TV4 numbers include TV4 premium viewing & clip sites + peak effect of Big Brother during Spring

With higher audience shares

Weeks 1-40, 2012

20

43%

Online share of

commercial viewing

45%

21%

35% 38%

17%

Linear CSOV

(15-49)

21

Regional share of total advertising

(NOK / DKK / SEK billion)

50% 40% 60%

0

5

10

15

Total regional advertising (SEK 15 bn)

• Number of regional TV3 Sweden broadcast zones

increased from 6 to 19 on February 27th 2012

• Combined TV, Radio & Internet Ad sales packages

• Local Ad prices as much as 2.13x national prices

• Local TV ad market up 22% y/y in 2011, compared to

2.5% y/y growth for total local ad market

And a regional opportunity

on top

Source: IRM Media, Regional market report,2012 & MTG estimates

TV4, 84%

MTG, 9%

Other, 7%

Regional TV advertising (SEK 860 mn)

Print, 63% Direct advertising,

14%

Internet, 14%

Radio, 4% TV, 5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2008 2009 2010 2011 2011 9M 2012 9M

Revenue EBIT EBIT margin

22

With lower growth

But healthy margins

SEK thousands

23

24

A well-positioned portfolio

Estonia Latvia** Lithuania Czech

Republic Bulgaria Hungary Ghana Russia

Position #1 #1 #1 #2 #2 #3 - #4

Combined

commercial

audience share*

(target

demographic)

40.7%

(15-49)

60.6%

(15-49)

40.2%

(15-49)

40.4%

(15-54)

28.4%

(18-49)

8.2%

(18-49)

18.8%

(15-49)

8.7%***

(6-54)

Catch-up services Yes Yes Yes Yes Yes No No Yes

Sold on ’bundled’

basis Yes Yes Yes Yes Yes Yes N/A N/A

* As at Q3 2012

* * Including LNT channels from Q3 2012

* * CTC Media channel only

0%

10%

20%

30%

40%

50%

60%

70%

2006 2007 2008 2009 2010 2011 2012 Q3

Estonia (15-49) Latvia (15-49)*

Lithuania (15-49) Czech Republic (15-54)

Bulgaria (18-49)

With scale operations in key

markets

25

Financial performance (SEK million) (Baltics, Czech Republic & Bulgaria)

Commercial Audience Share

• Clear market leadership in Baltics with 47% pan-Baltic target group share of viewing

• Completed acquisition of LNT free-TV group in Latvia in June 2012

• Investments in schedule & new Prima Love channel boosted target audience share in Czech Republic & enabled

advertising market share gains

• Higher target audience share in Bulgaria enables market share gains

• Ad markets have stabilised but not returned to sustained growth yet

-5%

0%

5%

10%

15%

20%

25%

30%

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2008 2009 2010 2011 2011 9M 2012 9M

Revenue EBIT EBIT margin

* Includes the consolidated LNT operations from Q3 2012

And equivalent consumer pricing

Bulgaria Germany

81.97 BGN 44.6 EUR = 41.9 EUR

Shopping list

EUR

Salami 3.48

Frozen fish 8.55

Coffee 5.34

Chocolate 2.24

Vodka 8.91

Shower Gel 1.39

Detergent 2.8

Powder 11.89

Shopping list

BGN

Salami 4.79

Frozen fish 10.43

Coffee 11.82

Chocolate 4.14

Vodka 23.99

Shower Gel 2.75

Detergent 8.46

Powder 15.59

Difference:

-6.4%

Source: METRO Cash & Carry monthly catalogues

26

But low contact cost / ad spend

Source: MTG research

CPT dynamics (2011)

27

TV Ad spend per capita (SEK’000, 2011)

0.0

0.5

1.0

1.5

2.0

So the opportunity is clear

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

Estonia Latvia Lithuania

Bulgaria Czech Hungary

TV Ad market has outperformed Nominal GDP development

by a factor of 1.28

GDP growth in MTG EM territories

(indexed)

Forecast GDP growth in MTG CEE

territories

0

50

100

150

200

250

300

350

400

GDP TV Ad Market

20 Source: IMF, TNS/MTG estimates

0

1

2

3

4

5

6

7

8

9

10

Returning market opportunity

29

CEE TV ad markets where MTG is present

SEK 8.6 billion

SEK 6.4 billion

2008 2011

SEK 2.2 billion

Sources: Zenith Optimedia 2012/MTG Estimates

The African opportunity

30

Free-TV

Channels

Pay-TV

Channels

Production

House

Well positioned

For market recovery

31

-500

0

500

1,000

1,500

2,000

2,500

2006 2007 2008 2009 2010 2011 2011 9M 2012 9M

Revenue EBIT

32

33

Technology changes consumer

behaviour

Owned & Operated

Satellite Platform

Viasat Channels in

3rd Party Networks

Virtual Operator

in 3rd Party Networks

Gatekeeper

Independent

Internet

Environment

34

Via…sat…ellite

Premium satellite ARPU (SEK)

Value-added services (000’s)

Premium satellite subscribers (000’s)

0

1,000

2,000

3,000

4,000

5,000

6,000

2006 2007 2008 2009 2010 2011 2012Q3

0

100

200

300

400

500

600

700

800

2006 2007 2008 2009 2010 2011 2012Q3

0

50

100

150

200

250

300

350

400

9M 2012dec-11dec-10dec-09dec-08dec-07

Multi-room PVR HD

• Premium satellite ARPU growth reflects price

increases & penetration of VAS

• Increased competition in Denmark & change

in subscriber mix in Norway negatively

affecting premium satellite subscriber base

• Continued focus on offering – launch of new

HD & catch-up channels / rebranding of Viasat

Film – to moderate satellite subscriber

decline & drive ARPU growth

0

200

400

600

800

1,000

1,200

1,400

2006 2007 2008 2009 2010 2011 2012Q3

Premium satellite 3'rd party network

35

Sources: Viasat Broadcasting research

Viasat premium subscribers (Nordic)

Scandinavian

satellite

universe

Scandinavian

satellite & Virtual

Operator agreements (IPTV, cable)

~1.6m

households

~4.2m

households

2008 2009 2010 2010 1991

A platform agnostic approach

2012

36

Entertainment at your command

First to Market with Full Service

‘Over-The-Top’ Solution

• Anytime Access all services ‘on demand’

• Anywhere Access subscription online

• Any Device Enjoy subscription on multiple

devices in and out of home

Set -Top Box

PC/Mac

Mobile

Tablet Media

Players

OTT Set-Top box

Game consoles Embedded

TV Set

Applications

Now opens up a whole new

universe

37

90% of Swedish households have over 2 MB/s broadband

connection speeds

Satellite

~1.6 million

Virtual Operator

~4.2 million

OTT

~9.0 million

• Increasing investments in Nordic pay-TV content, premium channels and Viaplay online pay-TV service currently

expected to result in Nordic pay-TV EBIT margin of approximately 15% in Q4 2012 and 10-12% for full year 2013.

The total Nordic premium pay-TV subscriber base (excluding Viaplay) is currently expected to continue to decline in

Q4 2012 and for the full year 2013 due to the ongoing decline in the DTH subscriber base and lower than anticipated

growth in the third party network subscriber base, and result in stable quarter on quarter total Nordic pay-TV sales in

Q4 2012 and stable year on year sales for the full year 2013. The fast growing Viaplay online pay-TV service is

expected to continue to grow its subscribers and revenues throughout this period

Future sales growth to be driven

by current investments

38

(SEK million)

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2006 2007 2008 2009 2010 2011 2011 9M 2012 9M

Revenue EBIT EBIT margin

39

Expanding horizons

40

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Countries 7 11 15 22 23 24 25 25 28 31

Channels 2 3 5 6 7 8 10 15 19 23

Satellite platforms Baltics Ukraine Russia

41

With a huge opportunity

Satellite pay-TV households in

Eastern Europe (million)

Source: Screen Digest 2012

Cable & IPTV households,

Eastern Europe (2011, million)

0

5

10

15

20

25

30

35

40

0

10

20

30

40

50

60

1% 0% 2% 5% 5% 5%

3%

21%

29% 29%

0%

10%

20%

30%

40%

Russia Ukraine Poland Sweden WesternEurope

On-demand revenue Premium pay revenue

31,361 38,838

TV advertising market Pay TV market

0%

20%

40%

60%

80%

Cable DTH (pay) IPTV

42

Source: Screen Digest 2012

Pay-TV penetration

Eastern Europe (%)

Relative TV market size

(USD million)

Russia

Eastern Europe Western Europe

4,458

1,211

TV advertising market Pay TV market

9,414 7,296

Driven by fundamentals

Share of total pay-TV revenues

43

That we are capitalising on

Mini-pay subscriptions (millions) Viasat satellite subscribers

Baltics, Ukraine, Russia (000’s)

0

100

200

300

400

500

600

2006 2007 2008 2009 2010 2011 2012Q3

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

2006 2007 2008 2009 2010 2011 2012Q3

44 Source: TNS Russia 2012, Screen Digest 2012

Top 10 pay-TV channels in Russia

(monthly reach, million people)

Share of viewing – Free TV and Viasat

channels (Russia, 25-44*)

* Russia 100,000+, 1/1/2012-30/4/2012, 05:00:00 - 29:00:00

13.1

11.3

10.7

10.6

9.5

5.5

3.8

2.8

2.7

2.4

2.0

1.9

1.9

1.9

1.3

0

4

8

12

16

By establishing leading

positions

11.0

11.9

12.2

13.2

14.1

15.5

17.9

19.4

20.6

21.2

0 10 20 30

Dom Kino

Sony Entertainment TV

Viasat History

National Geographic

Eurosport

Moya Planeta

Animal Planet

Discovery Channel

TV 1000

TV 1000 Russian Kino

And launching new channels

45

• All 3 channels available in Russia,

Ukraine & CIS

• TV1000 Premium HD – Premium tier movie

channel with focus on first run premieres of

award winning films from Hollywood studios and

independent local distributors

• TV1000 Megahit HD – Premium movie channel

featuring first run premieres of the latest

blockbuster titles from Hollywood and Russia

• TV1000 Comedy HD – dedicated to US

comedy movies Content from major Hollywood studios

And new services

46

Ukrainian TV market structure

(2011)

0%

5%

10%

15%

20%

25%

30%

35%

Cable DTH IPTV

58%

2% 1%

39%

Cable

DTH (pay)

IPTV

DTH (freeview)

Ukrainian pay-TV market penetration

(%)

• Substantial market opportunity – Europe’s 6th largest country by population

• Pay-TV penetration in 2011 is still low, at close to 19.5% of TV HHs

• Addressable market for DTH – 15.4 million non-cable HHs

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

0

100

200

300

400

500

600

700

800

900

1,000

2006 2007 2008 2009 2010 2011 20119M

20129M

Revenue EBIT

Investing in growth

47

0

100

200

300

400

500

2004 2005 2006 2007 2008 2009 2010 2011

Total segment revenue & EBIT

(SEK million) Revenue split

2011

0

100

200

300

400

500

600

2004 2005 2006 2007 2008 2009 2010 2011

44%

56%

Satellite Channels

• Increasing investments in Russian and Ukrainian pay-TV content, HD channels and pre-paid satellite service in

Ukraine currently expected to boost Emerging Markets pay-TV revenue growth levels and result in segment operating

losses of less than SEK 20 million in Q4 2012 and less than SEK 50 million for full year 2013

48

49

Cash is king

Net operating cash flow

(SEKm) Dividends received from CTC Media

(SEKm)

0

20

40

60

80

100

120

140

Q12010

Q32010

Q12011

Q32011

Q12012

Q32012

0%

20%

40%

60%

80%

100%

0

500

1,000

1,500

2,000

2,500

Net operating cash flow % of EBITDA converted

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

50

(SEKm) (SEKm)

Net Debt Available Liquid Funds

Enables deleveraging

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

2000: Acquisition of 95% of Hungarian operation

2001: Acquisition of 75% of DTV in Russia

2002: Acquisition of 36% of CTC Media in Russia

2005: Acquisition of 50% of Prima TV in Czech Republic

2006: Acquisition of 100% of Slovenian operation

2007: Acquisition of 50% of Diema channels in Bulgaria

2008: Divestment of 100% of DTV to CTC in Russia

2008: Acquisition of 50% of satellite pay-TV platform in Ukraine

2008: Acquisition of 100% of Nova TV in Bulgaria

2010: Acquisition of 50% of satellite pay-TV platform in Russia

2010: Acquisition of additional 35% of Viasat Ukraine

2011: Distribution of 100% of CDON Group to MTG shareholders

2012: Divestment of 100% of Bet24.com

2012: Acquisition of 100% of LNT in Latvia

2012: Acquisition of 53% of Paprika Latino in CEE

2012: Acquisition of 80% of Zitius in Sweden

2012: Announced acquisition of 50% of TV 2 Sport in Denmark

(closing subject to regulatory approval)

With complementary M&A

Transactions to date

51

52

• Primary focus is on growth and reinvesting cash flow into operations + M&A

• Balanced with TSR commitment – reflected in newly adopted policy to distribute at

least 30% of recurring net profit as annual ordinary dividend

Cash distribution

(SEK)

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

2006 2007 2008 2009 2010 2011

Buybacks (value per share)

CDON spin-off

Extraordinary dividend pershareOrdinary dividend per share

Net cash flow per share

EPS adj (excluding one-offs)

30% of EPS adj (excluding one-offs)

And shareholder returns

53

For Further Information, please visit www.mtg.se or contact:

MTG Investor Relations

Email: investor.relations@mtg.se

Nasdaq OMX: ‘MTGA’, ‘MTGB’

54