Download - Monti Presentation
The Social Media Movement
Agenda
What is Social Media? How to use Social Media What are the Social ‘Norms’? Capitalizing on Social Media Protecting your brand Elements of Social Media Policy
What “IS” Social Media?
Social Media is NOT
Social Media is NOT
Social Media ISabout using technology to
connect people
There is NO “power”
of Social Media
There IS power in
Relationships
There IS power in Shared
Experience
There IS power in
“Belonging”
There IS power in
Business Relationships
There IS power in
Political Relationships
There IS power
in Numbers
Social Media can help you build stronger relationships
with more people
Using Social Media
Step 1: Start with a Purpose
• Who are you going to connect to?
• What information are you looking for?
• What information can you provide?
Blogging
Blogging
• Branding
• Better Search Engine Results
• Digital ‘Center of Influence’
• Big Time Commitment
• Better Long-Term Results
• Professional resource
• ‘Touch’ your contacts via updates
• Start Discussions
• Get Introduced via Your Network
• Job searches / recruitment
• Low Time Commitment
• In Client’s “Data” Stream
• More Intimate Relationship
• Better Conversation / Engagement
• Easier to Target
• Pictures / Events / News
• Closed Network
• Fast
• Low Time Commitment
• Participate in Conversations
• Generate Warm Leads
• Broadcast Messages
• Open Source
What are the Social ‘Norms’?
# 1 Listen
# 2 Participate in the Conversation
# 3 Provide Valuable & Relevant Information
#4 Be Yourself
Capitalizing on Social Media
Social Media Should:• Increase Revenues
• Decrease Costs
• Increase Brand Value
Or why would you do it?
Are companies making money?
Increase Revenue• Introductions
• Warm Prospects
• Increased Sales Leads
• Direct Sales
• In-bound Marketing
Decrease Costs• Supplement Existing Marketing
• Free Polls / Surveys
• Test Market Product or Service
• Reduce Travel with Skype
• Training Manuals Wiki
Increase Brand Value
Just FYI…Social Media is only
one tool in yourMarketing Mix
Protecting your brand
Search Google
Set Up a Google Alert
Set Up a Google Alert
Create a Social Media Policyfor Your Company
Things to consider…
• Who ‘owns’ the account?• Who will you follow?• Don’t curse, spread hate, or
otherwise attack people.• Nothing is private anymore.• Employee safety.• DO NOT friend your employees.• Culture NOT Rules.
Thank you!
Cyndee Woolley(239)571-3174
[email protected]/in/CyndeeWoolleywww.facebook.com/CyndeeWoolley
http://Twitter.com/cmwooll
