Download - Mobilize your cause: Tools
Mobilize Your Cause!
JD Lasica Founder, [email protected] 2, 2010
Focus: Tools & Buildinga ProgramPersonal Democracy Forum
B O O T C A M P
Relax!
http://delicious.com/socialmediacamp/mobilize(all sites in this talk have been tagged for later retrieval)
Creative Commons photo on Flickr: “relaxation, the maldivian way” by notsogoodphotography
Presentation at http://slideshare.net/jdlasica
Take your cause to next level1. Build a program, not a one-off campaign
2. Give your cause a distinctive twist
3. Use social action hubs, partner with businesses where it makes sense
4. Enlist like-minded organizations to join in
5. Create media to support your cause
6. Personalize the Ask
7. Fish where the fish are: Facebook, Twitter
8. Create offline event to tie into online campaign
9. Live-stream your offline events
Experiment, iterate, refine
10. Use social tools to advance your strategic objectives
Build an active community
here’s an amazing difference between building an audience and building a community. An audience will watch you fall on a
sword. A community will fall on a sword for you.
— Chris BroganAuthor,“Trust Agents”
Social action hubsCare2
Change.org
Causes
Idealist
TakePart
WiseEarth
Amazee
Causecast
Competitions
America’s Giving Challenge
Chase Giving
Sam’s Club Giving Made Simple campaign
Pepsi Challenge
MTV
WordPress & its plug-insOpen Office 3.0Drupal, Joomla & other open source platformsUbuntu Linux OSKaltura for video
Free content! Free resources!
Free software & platforms!
Free photos Free videosFree music & audio
Socialbrite.org/sharing-centerCreativecommons.orgMeetup.com
Free expertise!
BarCampPodCampWordCampSocial Media Club
Leverage the ecosystem of free
T O O L S
Creative Commons
Creativecommons.org
• Rich source of free commercial & noncommercial images
• Flickr: 137 million Attribution, Noncommercial, No Derivatives & ShareAlike licenses
• Use them for your blog, website, email or print newsletter, presentations, etc.
• Don’t just take. Share!
flickr.com/creativecommons
The power of mobile devices‘Everyone is a witness’
T O O L S
Animation & Mapping
Egypt & Tunisia
T O O L S
Darfur & Google Earth T O O L S
Crisis in Darfur: Using Google Earth
Google Earth’s historical layers
Historic Centre of Warsaw, 1945 & today
T O O L S
Google Sidewiki T O O L S
www.google.com/sidewiki
Google Sidewiki at WhiteHouse.gov
Google Sidewiki T O O L S
Google Sidewiki at Apple.com
Do-good widgets T O O L S
Create a widget on Causes.com or create your own
The power of open APIsEnlist community to hack & contextualize public records
Don’t know APIs? Go to http://socialbrite.org/glossary
Online visualizations
manyeyes.alphaworks.ibm.com
Tea Party’s ‘Contract From America’word cloud on manyeyes
T O O L S
Online visualizations T O O L S
manyeyes Make your story more visual: Former Attorney General Alberto Gonzales’ testimony before Congress.
manyeyes.alphaworks.ibm.com
Online visualizations
The Decline: The Geography of a Recession by LaToya Egwuekwe
T O O L S
Annotations & tagging T O O L S
Foursquare and virtual graffiti on campus
Geolocation services democratize commentary
about universities, institutions
Mashups & humor T O O L S
Fox & Glenn Beck declare war on enemies of America
MoveOn.org campaign
Other tools & platforms
Social Actions: Open API enables organizations & bloggers to volunteer or take action on the causes they support, can tailor it to your cause.
The Extraordinaries: Use the power of community for micro-volunteerism in people’s spare time.
OpenStreetMap: Open source “Wikipedia of maps”; community builds own maps using GPS & donated satellite imagery.
Warning: Gatekeepers
Place faith in your cause, not closed platforms
Exhibit 1: Facebook
Warning: GatekeepersExhibit 2: Apple
Political satirist Mark Fiore was ‘invited to reapply’ after winning Pulitzer Prize
Tools & resourcesFundraising: ChipIn, Causes, Razoo, RT2Give, givezooks!
Cause sites: Care2, Change.org, Causecast, Idealist.org, SmallCanBeBig.org, Donorschoose.org
Resources, tutorials: Socialbrite.org, WeAreMedia.org, Mobilizing Youth, Techsoup
Translation captioning: dotSUB
Collaboration: Dropbox, Drop.io, Pando
Social bookmarking: Delicious, Gnolia, de.lirio.us
Crowd-funded journalism: Spot.us
Polls: Twtpoll, Zoomerang, Survey Monkey, SurveyGizmo
Project management: Huddle.net, Basecamp, Google Docs
Biggest resource: Your supporters
JD Lasica, Socialbrite.orgemail: [email protected]: @jdlasica
Following up
Resources at bit.ly/mobilize
Bookmarks at delicious.com/socialmediacamp/mobilize
Presentation at slideshare.net/jdlasica
Katrin Verclas, MobileActive.orgemail: [email protected]: @katrinskaya
