Download - Mobile webinarslides
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GO MOBILE, OR GO HOME!
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Meet Meg● B.S. in Marketing from the University
of Colorado● M.B.A. from the University of
Colorado● Marketing, Publicity, and Promotions
for various clients (New Line Cinema, Hershey's, and others 2005 - 2010)
● Internet Marketing Consultant at Page 1 Solutions 2011 - Present
● Avid skier and lover of Colorado sunshine!
Internet Marketing Consultant
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Meet MikeSEO Specialist
● B.S. Degree in Human Factors(UI design) Univ. of Nebraska
● Computer Graphics/Graphic Design Cert., UCLA
● Webmaster for Phoenix Software International 1999-2006
● SEO Page 1 Solutions 2009 - present
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The Case for Mobile● “Mobile web use will be bigger than desktop
Internet use by 2015” - Mashable Tech
● Currently 5 mobile devices for every PC - MobiThinking
● Mobile Searches have quadrupled over the last year. - MobiThinking
● US consumers prefer mobile web sites to mobile apps for finding local information - MobiThinking
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Are people really searching?● 82% of mobile users use the Internet to
research and read the news ● 89% use their smartphones for Internet
searches throughout the day ● In one week, 81% of smartphone users
browsed the Internet, 77% used a search engine
Source: The Mobile Movement - Google
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Top 3 Reasons Users Search on a Smartphone
To get information on the go Search for information when not in front of a computer Need to search something as quickly as possible
Source: The Mobile Movement - Google
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"40% of users would visit a
competitor's site because of a disappointing mobile
experience"
Source: The Mobile Movement - Google
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What happens after they find you?
● 88% of users will take action within the same day
● 61% of users called the business
Source: The Mobile Movement - Google
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App or Site?● Should have your Mobile Site first
● App only if there is a need for it to engage your customers
● U.S. consumers prefer local search ● Apps need to be downloaded and installed
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Mobile Traffic to Dental Sites7.8%
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Mobile Traffic to Legal Sites
5.1%
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Mobile Traffic to Plastic Surgery Sites
Percentage of total traffic from mobile devices on a random sample of 10 plastics websites.
11.81%
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Mobile Traffic to Ophthalmology Sites
7.82%
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How Has Mobile Traffic Changed?
11.74%
9.01%
3.5%
25.14%
9.49%
3.31%
10.9%
13.53%
5.39%
8.55%
5.65%
1.82%
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What About Conversion Rates?
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Percentage of Total Email Conversions3.91%
10.9%
19.41%
6.67%
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Mobile Search:
What You Need To Know
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Mobile vs. Desktop Web Sites
"Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly." - HowToGoMo.com
When a user visits a mobile web site, they need to find what they are looking for quickly, as well as contact or locate your office as efficiently as possible.
vs.
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Mobile vs. Desktop Web SitesIt's About Designing for user intent
Simplicity rules
● Mobile site needs to be "thumb friendly"
● Design for Visibility○ Avoid scrolling and pinch to zoom○ Fast loading graphics
● Lighter content/graphics○ Focus on conversion○ Prioritize content○ Use bullet points
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Mobile vs. Desktop Web SitesIt's About Designing for user intent
Simplicity rules (Continued)
● Condensed Navigation○ Rule of 7 - Seven links or fewer
per page of navigation
● Make it Local○ Include maps & directions
● Take advantage of smartphone features○ Click to call○ Click to map
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Mobile vs. Desktop
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Mobile SEO● Similar to desktop web site optimization
○ Same file types○ On & off page SEO best practices
apply■ Mobile specific directories
● Mobile browser detection & redirects○ Serve the best possible version of your
web site to the client
● Consider video○ Boosts conversion, easy for user to view
● Simplified keywords○ Using predictive search as a guide
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Mobile OptimizationPredictive search in action
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Want more information on Mobile Websites?
Feel free to contact our Sales and Marketing Specialist Andrew Vojslavek at:
303-396-1211