Going Mobile with Your Website: The Oakridge Story & Beyond

Presented by Jason Kern (#jasonmkern) and Jonathan Moser (#jonmoser)NAISHashtag: naisac12

Agenda• Mobile Stats• QR Codes• SEO & Mobile• Admissions & Mobile• 59 Minute Rule• No Flash• School Apps• iPad Website Editing • Flip the classroom and think Mobile• Finally Mobile Social Updating to a MASHUP

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Lets make sure our schools are ready for the mobile world.

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Mobile Stats Video

Mobile Stats

• Google dominates mobile search share in the US (with roughly 98 percent)

Mobile SEO

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factoids:factoids:

• More people worldwide will access the Internet on a mobile device than on a PC by 2013. (source)

• Mobile searches have quadrupled in the last year.  (source)

• 77% of smartphone users visit search engines (more than any other type of website, including social networking). (source)

• Nine out of ten smartphone searches result in an action (visiting a store or brand website, making a purchase, etc.). (source)

• 88% of local information seekers take action within a day, mostly within one hour. (source)

QR Codes & PrintWe really need to start connecting print publication design to the web. So here is my pitch:

• Print a beautiful folder with a sleeve in the back and the front with five pages of engaging, visually exciting and timeless content about the school.

• Now ask for information so you personalize the next print piece: When a parent or student fills out an inquiry form (in print or online) try to retrieve his or her interest areas. Example: I like soccer and drama.

• Next, print a personalized letter to put in the admission folder with active QR codes pointing directly to corresponding relative content on the website and/or supply a direct URL in the printed piece.

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empathyUSER

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QR Codes

Admissions & Mobile

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How does data integration benefit your Mobile website and your Mobile App

• Data is managed in one place: your SIS

• Up-to-date

• Accurate

• Print Directory can go digital

• View calendar data, including homework!

• Pocket-sized data!

• SMS and E-mail Message to your Phone (Alerts, eNotify Emails, Blogs, Calendars, Athletics, Academic Blogs or Class Blogs)

• 59 Minute Rule

59 Second Rule

OAKRIDGE SCHOOL APP.

Mobile Editing

Livescribe Pencasts

Flip the Classroom and Think MobileKern, Jason 2/10/12We can't access a class page via the mobile web can we?

It should work on the iPad..

Mobile Social Editing

Thank you