/ COVARIO

By: Michael Martin PMP, SEO Manager

TRENDS IN MOBILE SEARCHSMX WEST 2013

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MOBILE SEARCH: IS IT HAPPENING?

“Search is not where it’s at”

“People are not searching on a mobile device like they do on the desktop”

Steve Jobs - Apple CEO - April 8th, 2010

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DOES SEARCH MATTER TO MOBILE?

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THE MOBILE SEARCH EXPANSION

Percentage of Internet Use Worldwide Percentage of Search

2013 Mobile Internet Use Should Approach 20% and Mobile Search 33%1/3 of all Search Will be Mobile

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HOW WILL HTML5 AFFECT SEARCH?

Support for the latest multimedia inherently

Semantic coding

Universal coding for all device types and component access

Can be app-like with CSS3/jQuery

Increases speed with caching and works offline

Code built for low powered devices and voice input

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…BUT FACEBOOK

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Facebook apps continue to include a LOT of HTML5 code!

Poor management causes policy shifts

Build once and works on Android, iOS, BlackBerry, Windows Phone, etc

Cost savings from creating and maintaining apps on each mobile platform

No payments to or delays from the app gate keepers

Allows better discoverability online with a reach and purchase rate double that of apps

95% of mobile apps are generally abandoned

Apps still best for intense gaming and tools – similar to desktop needs for software

HTML5 ARGUMENT TO MOBILE APPS

@mobile__martin (2 underscores) @covario

HTML5 KEYS TO MOBILE SEO

Search engines have semantic clarity to the sections of your HTML5 site with <header>, <article>, <aside>, <nav>, <footer> and <mark> tags

Better integration of microdata microformats, localization, and voice input

If using jQuery include an HTML link for SEO purposes

Utilize server side redirection vs JavaScript for mobile user agent detection

@mobile__martin (2 underscores) @covario

HTML5 FOR SEARCH ACTIONABLE INSIGHTS

Get ahead of your competition with HTML5

Leverage HTML5 semantic coding

Speed up your site with HTML5 caching options

HTML5 Web for discovery and apps for retention

Leverage Dynamic Serving Single URL or Separate URL strategy for device intent changes (e.g. services, commerce) and Responsive Design Single URL for universal intent (e.g. information, news, blogs)

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10 / © 2013 Covario, Inc. All rights reserved.

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