Mobile Banking and Innovation
Vincent Hui
General Manager & Head of Personal Banking Division
2
Single Channel
Branch
BEA’s Omni-Channel Strategy
A Total Solution for every Customer at every Touch Point
by the most Usable Way
Multi-Channels
Branch +
Internet + Mobile
Omni-Channel
3
Mobile Landscape & Insight
Highest penetration in the World*
12.7M+ 28% 72%
Addicted to key functions
Social Messaging Gaming Video
Mobile Trend
in Hong Kong
*OCFA (2014)
At personal touch point
Integration of
technology & daily
lifestyle need
Simple
Fast
Delightful Experience
Offer best deals
on
daily lifestyle
needs
Mobile is
Key Connection
4
Mobile Vision
New Generation of Mobile Banking
Tap into daily lifestyle needs
Change of Customer Behavior
Shape e-consumption & e-payment pattern
Customer Engagement
Drive stickiness
Big Data & Customer Analytics
Deploy precise predication & targeted marketing
Trend &
Development
5
BEA App
i-Coupon:
Launched on 23rd Feb
Most popular
coupons:
Download:
40% growth in 2014
Mobile Banking Users:
35% growth in 2014
Mobile Trading Transaction Volume:
70% growth in 2014
Integration of banking
& daily lifestyle needs
6
New Direction
Tap-n-Shop
Unique
Customer
Experience
Best deals on everyday lifestyle needs
Drive Customer
Stickiness
by omni-channel &
social powers
Induce Usage
Greater
convenience,
irresistible offers
Enrich Lifestyle
Applications
to capture
everyday business
7
Mobile Payment - i-P2P
Buying
Gift
Pocket Money
Taxi Fare
Luncheon
i-P2P
Transfer money to anyone with mobile phone
Instant payment to
multiple recipients
Tap-N-Pay your
friends instantly with
just a few taps
No bank account info
needed just a mobile
phone no.
Any bank account
include non-BEA A/C
Cardless payment
8
Taking Advantages from Big Data & Location Based
Technology
Gathering information through different technologies (e.g. iBeacon)
Analyzing customers’ behaviors
Real-time offering of banking services
Enhancing user experience with tailored information
Thank You
