METHODS USED TO INFLUENCE DECISION MAKERS

DIRECT ACTION

DIRECT ACTION Any action seeking to achieve an immediate or direct

result, esp. an action against an established authority or powerful institution.

  This includes Picketing, strikes, blockades,

demonstrations, and protests.

DIRECT ACTION

LOBBYING

LOBBYING To try to influence (an official) to take a

desired action.

Usually trying to get politicians to support their issue.

LOBBYING

PETITIONS, PRE-PRINTED LETTERS, POSTCARDS

PETITIONS, PRE-PRINTED LETTERS, POSTCARDS A formally written request, showing the

names of people who support an issue. This is then directed to the decision makers.

PETITIONS, PRE-PRINTED LETTERS, POSTCARDS

LETTERS

LETTERS Written personal letters to Decision makers

stating their position on an issue.

ADVERTISING (USE OF MEDIA)

ADVERTISING (USE OF MEDIA) Paid announcements newspaper, Television,

radio

Stickers

Pamphlets

Internet

DVD’s

ADVERTISING (USE OF MEDIA)

USE OF PROMINENT PEOPLE

USE OF PROMINENT PEOPLE Asking people who are well know and

respected by the community to help support their cause.

USE OF PROMINENT PEOPLE

OWN RESEARCH

OWN RESEARCH Interest groups fund their own scientific or

social reports to provide evidence on an issue

FORMING PARTNERSHIPS

FORMING PARTNERSHIPS Groups of similar interest join together to

pool their resources.

FORMING PARTNERSHIPS http://www.bluewedges.org/index.php?page=

about_us

INFORMATION MEETINGS

INFORMATION MEETINGS Used to engage and inform the community

INFORMATION MEETINGS