Mastery Journal Timeline

DANIELLE RIVERA

Goals for the Next 12 Months!

Mastery: Personal Development and Leadership

GOALS• Begin Networking with People In the Industry• Be more aware of the goals and intentions of those around

me• Find a mentor

STRATEGY• Read Mastery by Robert Greene • Use LinkedIn.com to find industry leaders• Watch “Find the Right Mentor” tutorial on Lynda.com

Internet Marketing Fundamentals

GOALS• Learn how to promote traffic to a web site• Learn how to analyze web patterns• Learn how to stay up-to-date with internet marketing tactics

STRATEGY• Watch ”Internet Marketing Basics” Tutorial by Ian Lurie on Lynda.com• Watch “Analyzing your Website to Improve SEO” on Lynda.com• Follow Internet Marketing blogs to keep up with the new strategies

Digital Storytelling and Branding

GOALS• Learn client’s needs and wants• Learn how to build a relationship with a client• Learn to project the right message to the public

STRATEGY• Watch “Content Marketing Fundamentals” on

Lynda.com• https://net.educause.edu/ir/library/pdf/ELI7021.pdf• Watch “Client Relationships” on Lynda.com

Internet Consumer Behavior and Analysis

GOALS• Learn how to analyze consumer buying patterns• Learn how to analyze the behavior of consumers• Learn how to explain my findings to the client

STRATEGY• Watch “Understanding Consumer Behavior” tutorial on Lynda.com• Watch “Analyzing the Nuying Process” tutorial on Lynda.com• Watch “Presenting Data Using Storylines” tutorial on Lynda.com

Web Design and Usability

GOALS• Learn how to create a website• Learn how to make the website easy to

navigate• Learn how to design a website that is

appealing to consumers

STRATEGY• Watch “Building a Website” tutorial on

Lynda.com• Watch “Foundations of UX: Usability

Testing” tutorial on Lynda.com• Watch “WordPress and Genesis DIY:

Community Website” tutorial on Lynda.com

New Media Marketing GOALS• Learn how to determine best method of selling client’s product• Learn about Location-Based Marketing• Learn about content marketing

STRATEGY• Watch “Content Marketing: Staying Relevant” on lynda.com• Read “Geo-Conquesting: Competitive Locational Targeting of Mobile

Promotions”

Advanced Internet Marketing Strategies

GOALS• Learn about e-mail marketing• Learn SEO Basics• Learn PPC marketing

Strategy• Watch “Email Marketing Basics” tutorial on Lynda.com• Watch “Search Engine Optimization” tutorial on Lynda.com• Watch “ Pay Per Click Fundamentals” tutorial on

Lynda.com

Advanced Search Engine Optimization

GOALS• Learn how to make a website more relevant in search engines• Learn about sponsored sites• Learn how to remove barriers so website can be seen more

STRATEGY• Watch “SEO: Keyword Strategy in Depth” tutorial on Lynda.com• Watch “SEO: Link Building in Depth” tutorial on Lynda.com

Strategic Internet Public Relations

GOALS• Learn how to handle the public• Learn how to have a good relationship with the consumer• Learn how to remedy an unhappy consumer

STRATEGY• Watch “Working with Upset Customers” Tutorial on

Lynda.com• Watch “Building Business Relationships” tutorial on

Lynda.com• Watch “Public Relations Fundamentals” on Lynda.com

Web Analytics and Optimization

GOALS• Learn how to analyze a company’s success and failure• Learn how to put data into a report• Learn how to explain the findings to the client

STRATEGY• Watch ”Analyzing Sales and Marketing” Tutorial on Lynda.com• Watch “Writing Business Reports” Tutorial on Lynda.com

Internet and the Law

GOALS• Learn copy write laws• Learn potential trademark

issues• Learn the different legal actions

that can be taken if these laws are broken

STRATEGY• Watch “What is Copywriting?”

tutorial on Lynda.com• Watch “Introduction to

copywrite laws” tutorial on Lynda.com

Internet Marketing Campaign Development

GOALS• Learn about the psychology of the consumer• Learn how to appeal to the masses• Learn how to strategize a campaign

STRATEGY• Watch “Implementing an Online Marketing Campaign” on Lynda.com• Watch “How Consumers See Themselves and Their World” on

Lynda.com

Industry Connections1. Belle Beth

Cooperbellebethcooper@gmail.com

2. Rafi Kaufman

http://rafikaufman.com/contact-me/

3. Rand Fishkin

Rand@moz.com

Industry Connections

4. Wil Reynoldstel:(215)967-4461

5. Neil Patel https://www.linkedin.com/in/neilkpatel

6. Brian Clarkhttps://www.linkedin.com/in/copyblogger

Industry Involvement1. Join Internet

Marketing Association

http://imanetwork.org

2. Join Entertainment

Networking Society

Full Sail University

3. Join Entrepreneur

NetworkFull Sail University

The Perfect Mentor• Ideally will be aligned with my

Life’s Task (Greene, 2012, p. 108)

• Will be able to supply tough love (Greene, 2012, p. 109)

• Will be able to work with me and not against me

• Will want me to surpass them (Greene, 2012, p. 110)

• Will be patient

TIMELINE

Learn Web Design Fundamentals

Learn the law and psychology of consumers

Execute a successful campaign

Resources Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file. Lurie, I.(2013 September 18). Internet Marketing Basics. Video

Retrieved from http://www.lynda.com/Business-Online-Marketing-tutorials/Internet-Marketing-Basics/142827-2.html

Kent, P. (2015 September 9). Analyzing your website to Improve SEO. Video Retrieved from http://www.lynda.com/Marketing-Small-Business-Marketing-tutorials/Welcome/82409/86308-4.html

Rothman, D. (2015 May 7). Content Marketing Fundamentals. Video Retrieved from http://www.lynda.com/Marketing-Lead-Generation-tutorials/Content-Marketing-Fundamentals-2015/369044-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3adigital+storytelling%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

New Deal Studios. (2010 February 19). Client Relationships. Video Retrieved from http://www.lynda.com/3D-Animation-Documentaries-tutorials/Client-relationships/55147/61859-4.html

Resources Boyd, D. (2015 June 22). Understanding Consumer Behavior.

Video Retrieved from http://www.lynda.com/Business-tutorials/Understanding-Consumer-Behavior/371321-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aanalyzing+consumer+buying+patterns%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Frye, C. ((2015 September 9). Presenting Data Using Storylines. Retrieved from http://www.lynda.com/Tableau-tutorials/Presenting-data-using-storylines/386886/432995-4.html

Johnson, W. (2014 August 21). Building a Website. Video Retrieved from http://www.lynda.com/Business-Skills-tutorials/Building-website/162455/186728-4.html

Nodder, C. (2015 November 2). Foundations of UX: Usability Testing. Video Retrieved from http://www.lynda.com/User-Experience-tutorials/Foundations-UX-Usability-Testing/421803-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3awebsite+usability%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Resources Dils, C. (2015 October 22). Wordpress and Genesis DIY:

Community Website. Video Retrieved from http://www.lynda.com/Genesis-tutorials/WordPress-Genesis-DIY-Community-Website/383933-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3ahow+to+make+a+cool+website%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

FONG, N. M., ZHENG, F., & XUEMING, L. (2015). Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions. Journal Of Marketing Research (JMR), 52(5), 726-735. doi:10.1509/jmr.14.0229

Arnold, J. (2012 November 12). Email Marketing Basics. Video Retrieved from http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Email-Marketing-Basics/84523-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aemail+marketing%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Resources Ross, L.T.(2011 December 7). Online Marketing Basics. Video

Retrieved from http://www.lynda.com/Content-Marketing-tutorials/Search-engine-optimization-SEO/89117/94698-4.html

Marsten, E. (2014 April 28). Pay-Per-Click Fundamentals. Video Retrieved from http://www.lynda.com/Business-Online-Marketing-tutorials/Pay-Per-Click-Fundamentals/152380-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3apay+per+click%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Bailey, M. (2014 February 27). SEO Keyword Strategy in Depth. Video Retrieved from http://www.lynda.com/Business-Online-Marketing-tutorials/SEO-Keyword-Strategy-Depth/147030-2.html

Kent, P. (2015 September 14). SEO: Link Building in Depth. Video Retrieved from http://www.lynda.com/Business-Online-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aseo%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Resources Toister, J. (2015 July 6). Working With Upset Customers. Video

Retrieved from http://www.lynda.com/Business-Skills-tutorials/Welcome/191340/416470-4.html

Breakenridge, D. (2014 December 22). Public Relations Fundamentals. Video Retrieved from http://www.lynda.com/Marketing-Public-Relations-tutorials/Public-Relations-Fundamentals/186110-2.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3ahandling+the+public+on+the+internet%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2

Rosenberg, R. (2014 August 4). Analyzing Sales and Marketing. Video Retrieved from http://www.lynda.com/Excel-tutorials/Analyzing-sales-marketing/173210/184569-4.html

Lurie, I. (2014 May 28). Writing Marketing Copy. Video Retrieved fromhttp://www.lynda.com/Business-Online-Marketing-tutorials/What-copywriting/149250/175045-4.html