Download - Master Your Elevator Pitch
Mastering your Elevator PitchRobert Upton
Robert UptonSr. Business Development Manager
“Master Your Elevator Pitch”“Master Your Elevator Pitch”
What is the problem?
Connecting with your clients and prospects is more difficult than ever.
Mastering Your Elevator Pitch
Somewhere we took a wrong turn
What is an Elevator Pitch
An elevator pitch is a concise compelling statement about your
business designed to open a conversation and qualify a lead.
Mastering Your Elevator Pitch
4 Components of Successful Pitch
Mastering Your Elevator Pitch
• Introduction
• Product
• Why
• Transition
Rules for Every Marketing Effort
Easy to Understand Relevant to the hearerCompelling information
Answer the “Why?”Use testimonials, statistics or hard
factsTest Refine Test
Be Different!!!Mastering Your Elevator Pitch
What is our Goal?
• Engage with relevant, compelling, tangible benefits
• Open conversation
• Qualify the person you are speaking with
• Develop a lead or referral source
Mastering Your Elevator Pitch
Mastering Your Elevator Pitch
Your Unique Selling Proposition
Mastering Your Elevator Pitch
• Pick 5-10 benefits
• What problems do you solve for your clients?
• What measurable results can your clients expect?
Transition Question
Mastering Your Elevator Pitch
• Tie your pitch to their need
• Engage and qualify
Tag Line
Mastering Your Elevator Pitch
• Summarize your value proposition
• Leave your audience with key words
• What is the thought you want them to remember
Putting it all together
Who are you? Who do you
serve?
• Hello my name is
• From
• I work with
What your company does?
• Our company…
1-3 concise, powerful tangible
benefits (USP)
• By
• With
• So that
Transition question or
tagline
• How does your company …
• Tagline
Mastering Your Elevator Pitch
Introduction EngageWhyProduct
Things to Remember
Mastering Your Elevator Pitch
• An Elevator Pitch is a conversation starter
• Engage with tangible information
• Answer the “why”
• Be concise
• Test, refine, test
Thank You
Robert Upton
Red Door Solutions
Mastering Your Elevator Pitch