Download - MarkStrat Final Presentation
MAJESTY
AUSTRALIAShannon Curl, Amira Davis, Megan Howard, Avery Smith, Elizabeth Stokes, & Hillary Paige Thompson
AGENDA
● BRAND OVERVIEW
● SHARE PRICE INDEX
● TOTAL MARKET SHARE
● FINANCIAL ANALYSIS
● BRAND BREAKDOWN BY PERIOD
● LESSONS LEARNED
BRANDS
SONITE MARKET
MOVESHOPPERS
MOSTSAVERS
MOLDPROFESSIONALS
SHARE PRICE INDEX
TOTAL MARKET SHARE
MOST
BRAND OVERVIEW
● TARGET SEGMENT - SAVERS
● MAIN COMPETITOR - SOFT
● ONE OF OUR EXISTING BRANDS IN P0
● INITIALLY OUR STRONGEST BRAND
● R&D IN P6
MOST
MOST
MOST
MOLD
BRAND OVERVIEW
● TARGET SEGMENT - PROFESSIONALS
● MAIN COMPETITOR - ROCK
● LAUNCHED IN P3
● RETARGETING TO HIGH EARNERS CONSIDERED
IN P5 WITH R&D
MOLD
MOLD
MOLD
MOVE
BRAND OVERVIEW
● TARGET SEGMENT - SHOPPERS
● MAIN COMPETITORS - SOLO & TOTE
● ONE OF OUR ORIGINAL BRANDS IN P0
● INITIALLY WEAKEST BRAND
● R&D IN P2 TO REPOSITION
● BECAME STRONGEST BRAND
MOVE
MOVE
MOVE
SUCCESSES
● RECAPTURING MARKET SHARE
● REMAINING VIABLE
OPPORTUNITIES
● VODITE MARKET MISSED
● MONITOR COMPETITION
MORE CLOSELY
● COMMERCIAL TEAM
LESSONS LEARNED