1
Market Focus: Trends & Developments in the Dairy
Food sector in Romania
Sample Pages
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Executive Summary
Future Outlook
Country Context • Macro economic analysis
• Overview – Consumption habits
Sector Analysis
• Overall value- volume analysis • Value- volume analysis by categories
• Market share analysis
Consumer Overview
• Key trends
Distribution insights • Leading retailers
• Key distribution formats by categories
Packaging Insight
• Key packaging material and type • Top packing closures and outers
Leading players with market share
Data Appendix & Summary Methodology
Table of Contents
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Milk is the most valuable category, whilst Yogurt will record the highest growth
In the Romanian Dairy Food market, Milk is the most valuable category, with a XX% share by value in 2013, followed by Cheese with a XX%share, and Cream with a XX% market share. Cheese will replace Milk to emerge as the largest category by 2018 growing at a CAGR of XX%
during 2013-2018 in local currency terms. Growth in the consumption of Cheese can be attributed to changing preference towards processed
Milk products and availability of fresh cheese as a means to add a protein source into the diets of Romanian consumers. Milk is expected to
grow at a CAGR of XX% in local currency terms during 2013–2018 and is mainly consumed by kids and Toddlers.
Yogurt is forecast to register the highest growth among all the categories at a CAGR of XX% in terms of the Romanian currency during 2013–
2018. Consumer preference towards Processed Dairy Food, ingredients and flavor innovations and various nutritional benefits associated with
its consumption is driving the growth of Yogurt in Romania.
X%
X%
X%
X%
X%
X%
X%
X% X% X% X% X% X% X%
2008–2013 Category Value in RON CAGR (%)
Milk
Cheese
Cream
Yogurt
Butter & Spreadable Fats
Puddings/Desserts
20
13
-20
18
Ca
teg
ory
Va
lue
in R
ON
CA
GR
(%
)
4© Copyright Canadean, 2014 This product is licensed and is not to be photocopied
Winners Losers
Yogurt
Yogurt is the favorite Dairy product among the majority of Romanianconsumers. It is forecast to gain market share by X.X% during
2008–2018. Affordability, flavor innovation, and multiple health
benefits will drive its growth in the future.
1 +X.X%
Cheese
Cheese will witness slow growth compared to Cream. The categorywill lose X.X% market share during 2008–2018.
1
- X.X%
- X.X%Puddings/Desserts
Puddings/Desserts will witness comparatively slow growth. Thecategory will lose X.X% market share during 2008–2018.
Change in market
share, 2008–2018Category Change in market
share, 2008–2018Category
The Dairy Food sector in Romania has clear winners and losers among its categories during 2008–2018. This analysis focuses on themarket shares of individual categories. The Yogurt, Cream and Butter & Spreadable Fats categories will gain market share whereas
Milk, Cheese and Puddings/Desserts will lose share during 2008–2018.
Cream
Cream is a major category with respect to value share. Its valueshare will witness an increase of X.X% during 2008–2018. Its
widespread usage in traditional homemade cakes and other
Romanian cuisines will drive its growth during the forecast period.
2 + X.X%
Yogurt, Cream and Butter & Spreadable fats categories will gain market share
during 2008–2018
Butter & Spreadable fats
The market share of Butter & Spreadable Fats will marginallyincrease by X.X% in Romania during 2008–2018. Its demand is
driven by new product innovation.
3 + X.X%
Milk
Milk being a saturated category will register slow growth comparedto other categories such as Yogurt. The category will lose X.X%
market share during 2008–2018.
2
- X.X%
3
