Making a video of your business plan presentation

Some modest suggestions

Know your audience

• Presenting your business plan on video means that you will not be face to face with your audience and interacting with the people who are receiving your message.

• Think about who will be watching the video and how you need to present the information within it.

Organize your notes for your plan

• What you do not, under any circumstances, want to do is to read the written version of your business plan to your audience (turns out people can read for themselves)

• Instead, create a well-developed presentation that shows the audience the plan and explains it in an interesting and effective way.

Use images to invoke the BIG PAIN!

Dad drops a foul ball!

Create a script from your plan

• Read from a script if you are narrating over PPT panels (i.e., no video of you, you’re using a microphone)

• Read from cue cards if you’re presenting directly to the camera – use poster board and have a friend hold them

Develop useful, authentic visual aids

• Include a PowerPoint presentation in the video• Or use a white board with well-drawn notes or

charts and graphs. • Make sure that the visual aids are effective. • Having poor or ineffective visual aids is worse

than having none at all, because they can make your entire presentation seem unprofessional.

Use a conversational tone

• Avoid a monotone presentation, focusing instead of talking to the camera as though you are talking to people who are in the room.

• Use a friendly, professional tone that is easy to follow.

Practice, practice, practice

•Or don’t•It will be apparent either way