Download - Make Sales Without Selling Out
TV/Radio/Magazine Executive Producer !Blogger
(KatyWidrick.com, BugChild.com) !
Fitness Instructor (AFAA, PiYo Strength)
Hi! I’m Katy.
Making Sales…Without Selling Out
• Rule #1: It’s a Numbers Game. {Kind of.}
• Rule #2: Know Your Worth and Your Value.
• Rule #3: Wear the White Hat.
• Rule #4: Pay it Forward (Literally, if Possible).
What, Where, How
• Ad Networks • Direct Ad Sales • Ambassador
Networks • Affiliate Networks • Sponsored Posts • Reviews • Product Sales • Services
• Spokesperson Work • Original Content • Freelance • Speaking Fees • Sponsored Social • ????
What, Where, How
Ad Networks • BlogHer • Mode Media • Federated Media/Lijit • Ad Sense
Affiliate Networks • Share a Sale • Commission Junction • Amazon • Rakuten • (Internal Brand
Networks)
Sponsored Posts • Sweat Pink/Fit
Approach • FitFluential • PopSugar Select • Sway Group (SITS)
Media Kits & Cover Letters
• Full Name • Website • Contact Info • Brief Description:
You, Blog • Key Analytics
(monthly averages) • Recent Photo/Logo • Rates/Services
Media Kits & Cover Letters
Media Kits & Cover Letters
Dear REALNAMEHERE, !My name is Katy Widrick, and I blog about healthy living, fitness and social media at KatyWidrick.com. I’m also an AFAA-certified fitness instructor and I have a regular series called “Fit Tip Friday,” in which I share some fun and challenging bodyweight exercises that can be done by people at all fitness levels and require no equipment. I am a big fan of your XXXBRAND yoga mats and often feature them in my videos. !I would love to partner with you on an upcoming post, or perhaps see if there’s something more long-term we can work on together. I’ve attached my media kit as well as a few posts from the series. May I call you next week to follow up? !
Kick Butt, Take Names
• GOOGLE! • HINT: news releases are great sources!
• Ask on Social Media. • Ask for DM, then: “I have a marketing
proposal I’d like to send — who is the best contact?”
• Look on LinkedIn. • Pick up a phone and call.
Master the No-Ask Ask• Don’t make your deadline THEIR
problem (but express scarcity). • Be a longtail, longterm partner. • Stay in their ears, not their faces. • 80/20 rule applies.
“WHAT CAN I DO FOR YOU?”
Other Opportunities
• IDEA Health and Fitness Association • http://ideafit.com
• HARO (Help a Reporter Out) • http://www.helpareporter.com/
• ProfNet • http://www.prnewswire.com/profnet/
• Your Own Listening Station • TweetDeck, HootSuite, Google Alerts
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Money, Money, Money
• Ad Networks Vs. Direct Ad Sales • Set It and Forget It —> Low Reward • Heavy Lifting —> High Reward
!• Use the CPM Rates to Set Your Prices
!• Research Your Market • PassionFruitAds.com • BlogAds.com • Google AdSense
Use CPM Rates to Set Flat Fees
Example: $2/CPM, 10K Monthly Pageviews
1. 10,000/1,000=10
2. 10 X $2=$20 (projected OR flat)
Example: $2/CPM, 50K Monthly Pageviews
1. 50,000/1,000=50
2. 50 X $2=$100 (projected OR flat)
Your Toolkit
• Media Kit • Rate Sheet • Cover Letter • Email List/Service • MailChimp • AWeber • Constant Contact
• Sales Shop • PassionFruit Ads • BlogAds
Getting Paid
• Fresh Books • PayPal • PassionFruit Ads • Google Docs/
Word • QuickBooks
• Specific Deliverables • Specific Deadlines • Proof of Performance (Blog Posts,
Social Posts, etc.) • Set Your Terms Ahead of Time • 50% Deposit • Net 30/60/90
Getting Paid
Think Big (But Also Small)
• What Can You Offer That’s Different? • What is Unique About Your Story? • What’s Already Working? • Who Have You Worked
With Before?
You Know What They Say…
Photo Credit/Copyright: daarsan/123RF Stock Photo
“My Favorite Yoga Mat”
One Post, Many Revenue Streams*
1.Blog Post (Banner Ads) 2.Product Link (Affiliate Sales) 3.Social Amplification (Sponsored Social) 4.Video (Pre-Roll, Sponsored Mention) 5.Syndication on Client Site (Flat Fee) 6.Inclusion in Newsletter (All)
*Pick and Choose Wisely
Best Practices
• Be Open, Be Honest: Disclosure • Post Your Policies • Know the Laws and Guidelines • Create and Follow Contracts • Listen to Your Readers and Followers • Be Selective • Be Memorable • Go Above and Beyond • Pay it Forward
Parting Words
You Don’t Get What You Don’t Ask For.
