LUCAS GARCIA DESIGN / ILLUSTRATION PORTFOLIO
> 2013 / NOW
FREELANCE
Editorial, Graphic Design
/ Illustration / Visual
Identity.
> 2013 / 2014
EKARÉ EUROPA
Editorial Design
/ Illustration.
> 2006 / 2011
IDEOGRAF
Editorial Design
/ Visual Identity
/ Illustration.
Clients: Empresas Polar,
Ministry of Culture,
Sony Entertainment TV,
Newspapers El Nacional
and Tal Cual, Sincor Oil,
Central Bank of Venezuela.
> 2011 / 2012
“2001” JOURNAL.
Cartoonist and Columnist.
Developing Daily Cartoon
“Lucas” and Sunday column
“Shortfilm”.
I studied in Caracas, Vene-
zuela, in Prodiseño, school
of visual communication,
under the teachings of
designers like Álvaro Sotillo,
Santiago Poll, and guest
lecturers such as David
Carson. Graduated in 1995 I
still keep in contact with the
institution, teaching analyti-
cal drawing, editorial design
and visual identity.
I have worked for private
companies and public insti-
tutions in projects of visual
identity, editorial design and
illustration. I have produced
written and visual content,
print, audiovisual and digital
pieces, and participate in
various ways in multidisci-
plinary teams.
My strengths are focused on
the creation and develo-
pment of communication
strategies applied to various
media. I seek to establish
relationships with customers
to identify their needs and
aspirations, and enhance
my skills, as well as the
working teams I participate
with, to design and develop
> 2000 / 2002
EKARÉ EDITIONS
/ BANCO DEL LIBRO
Editorial Design
/ Illustration.
> 2002 / 2003
EL NACIONAL
Newspaper columnist.
> 1996 / 1998
PREÁMBULO:
Editorial Design / Identity
/ Illustration.
> 1995 / 1996 MARAVEN:
Editorial Design / Identity
/ Illustration.
PRODISEÑO
INSTITUTE:
Professor in the area of
graphic design and analyti-
cal drawing at this insti-
tution from 1995 to 1998
-1999/2003.
> Analysis and Organiza-
tion of Information > Work
process (idea generation,
selection process, refining
final idea) > Relationship
between Typography and
Image> Formal communica-
tion strategy and Strategy
> Concept and Representa-
tion > Proposal Submission
and Evaluation > Visual
Systems.
YARACUY´S
EXPERIMENTAL
UNIVERSITY
Editorial Design Professor
2009/2011. > Relations be-
tween Typography and Ima-
ge > Formal communication
strategy and Strategy
> Concept and Representa-
tion > Proposal Submission
and Evaluation > Visual
Systems > Book sections
> Preproduction and
production.
> W O R K I N G A N D T E A C H I N G E X P E R I E N C E > P R O F E S S I O N A L P R O F I L E > C O N T A C T
lucas.garcia.paris73
@gmail.com
lucasgraphicartist.
tumblr.com
@lucasgarciap
systems of communication
that are on time, relevant
and meaningful.
Besides developing teaching
assignments at institutions
like the University of Yara-
cuy and Prodiseño in Vene-
zuela, I have participated as
a columnist in national
newspapers like the 2001
Diary and El Nacional.
I have also written a book of
short stories “Payback” and
the novels “Rocanrol”, “The
fiercest of beasts” and “Aca-
bose”. My fiction work has
appeared in prestigius sites
like The Barcelona Review
and Prodavinci.
Recently, I have pen two
scripts for venezuelan film
protects: “Diente por
Diente” a proyect for direc-
tor Olegario Barrera and an
untitled proyect for director
Fina Torres.
Sincor was an oil company to which we applied a total redesign
program. Based on the optimized original brand, we generated
a complete Visual Identity system. We developed a manual,
which lined all the image manifestations of the company from
print formats to three-dimensional elements.
On the occasion of the visit of David Carson, as part of
a lecture and a workshop in Prodiseño, I designed a promotional
poster using an expressive identity image from a headshot
of the graphic designer.
Illustrations for Cerveza Zulia cultural web page. This are editorial illustra-
tions for pieces about two great venezuelan cartoonists, Zapata and Rayma.
The images were used in social media as well.
The image of the FAU (Faculty of Architecture and Urbanism of Central
University of Venezuela) should synchronize more than thirty departments
within the faculty, each with is owns, arbitrarily set, emblems and logos.
Based on a modular and dynamic brand that could be organized in two diffe-
rent way, we established an application system for various print media.
The image of the museum show “The 1810 revolution”
used urban protest elements present in the street art to represent
a historical XVIV century holiday with profound political implications.
We were looking for a graphic language that was accessible,
close to the public and current.
These tests for the design of a cattle food brand show the first stage
of an visual exploration. This different ideas are presented to identify
which way fulfills the needs and goals of the client.
The project Econoinvest raised the need to harmonize a set of
disjointed visual identities: a brokerage firm, an insurance company
and a foundation of cultural projects. After an analysis of formal
aspects we established a set of guidelines that would allow to homo-
genize graphics brands without losing their individual specificities.
Graphic system for the collection Shaping Readers, from Banco
del Libro. An institution with many years in Venezuela, I though that
needed a more dynamic and accesible image. I propose a modern and
playfull graphic for the its publications.
Contact is an internal publication of the public telephone company
CANTV and should respond to an already established corporate
image. Through a system of sections based on pictographic signs
and a color code, we designed a layout that used synthesized images
and very graphic illustrations.
For three years I worked with the 2001 Daily in Caracas, drawing cartoons and maintaining a Sunday column: “Shortfilm”. I make an effort to produce most of the cartoon without words, trying to convey, at the same time, an intelectual and visceral humor.
Book covers for the collection Start Point, from Ekaré Europa.
A modern and urban but yet simple image to comunicate strong
themes (genocide, the climate change) for a youth audience.
Vogue House is a designer furniture boutique. The simplicity
of the brand refers to other companies of the same kind. This strategy
would help us to introduce a novel kind of offer to in the local market.
The graphic pieces stood out the story behind the furniture and its
importance in international design.
A series of labels for generic products made by Justo & Bueno, a Colombian supermarket chain. Using lettering provided by the client and a visual identity that make reference to old south american brands, I used basic shapes and clear and geometrical textures to remind a 60´s and 70´s graphic.
Children´s book Illustration for Ekaré Europa. The project Kicking Tales its about soccer´s real life histories retelling for kids. We blend real personalities of the sport in the life scenario of the main character, a 9 years old.
Another proyect for Ekaré Europa. This time with my own story. “Superheroe” fallows a kid in his first year living in a new country. It´s deals with acceptance and changes through humor and imagination, using comic book imagery.
Illustrations for an unpublished editorial project about economics.
LUCAS GARCIA DESIGN / ILLUSTRATION PORTFOLIO
lucas.garcia.paris73
@gmail.com
lucasgraphicartist.
tumblr.com
@lucasgarciap
