Longbow Presentation3 October 2013

1

BackgroundFounded in Nottingham in Sept 2012

Started out as a student magazine (Uni2 Know)

2

Year 1 Highlights

Set up offices on Derby Road

Logos, marketing materials, brand guidelines

Registered our IP

Published 4 x Uni2 Know Magazines

Released Uni2 Save card

Let around 550 rooms

8000+ live contacts in Notts alone (U2P)

Promo staff

Uni2 Rent

These figures show us that our methods workstudents like and trust the brand

The App: Windows 8 Platform

The AppEncouraged to develop an app, went away and researched

Realised a need to bring a sense of community back to students

Markets appear confusing

Uni2 becomes a well respected brand

How App works

Synced around calendar providing trustworthy information & services

Events, offers, educational timetable and Uni2 services

Top App Program within the App ecosystemApps epitomize how Win8 is differentiatedHigh-touch engagement from Win BG/ fieldDedicated technical support from Ecosystem team / UX support20 of ~70Lights up differentiated features in Win8 High-touch engagement from Win BG/ field / limited UX supportStore Category Leaders 200of ~2000Quality @ Scale in H2 Fill out category / portfolioQuality reviews at scaleThousandsof hundreds of thousandsTopNamedTotal

Important to understand how we are thinking about this as there are timing, resources, focus implications for each level.

At the top depth will be corp led, very high touch small number of partners to light up the platform and land key Win 8 themes for Win 8 story arc and events.

Named partners will also be field and corp led, scale is the next level down of partners - breadth

Each of these have different execution cadences and rhythms I am going to focus on depth and named. Ron coming up next to talk about scale. 7

The App:

The App: iOS version

The App: Strategy Test launch in Nottingham Jan14 via various stunts

Once happy and tested, Birmingham and Leeds to then follow

Uni2 Know launching first, as Trojan Horse

Nationwide growth thereafter (targeted and organic)

Key focus on core activities of Know, Save, Party and Rent

Calendar to become integral part of student life (community)

Constant emphasis on collecting vital marketing data

Drive Income through data/revenue share, rental ads, general ads

The App: The Publicity Stunt Taco Bell announced it had purchased Liberty Bell to rename it the Taco Liberty Bell. Resulthuge uproar and press coverage.

Uni2 will announce that it has purchased plots of land and intends to set up student camp sites to combat rising accommodation costs.

The App: The Publicity Stunt

Monetisation Strategy13/14 all about critical mass - live data has great commercial value

13/14 Uni2 Party

14/15 Uni2 Rent Right Move equivalent

14/15 Revenue Share Agreements (Uni2 Talk, Uni2 Work)

14/15 Ad Revenue through partner companies East Mids, Sky etc

Helping companies to optimise their use of data and to market better to students

ForecastsConservative forecasts for Uni2 Connect (App) 14/15 show;Revenue344,500Gross Profit228, 082Net profit84, 478

2 Year projections for Uni2 Rent alone show;13/1414/15Revenue121,260208,592Gross Profit109,560193,742Net Profit39,57099,752

What more do we need?Funds!

150k needed to;

Launch AppUpgrade websiteP.R. campaignHire of National Sales Manager

Skills/Experience

Some of the discussions were havingInvasion Travel Uni2 Invade (student travel)Microsoft Uni2 Connect

News International (Milkround) Uni2 WorkMTV Uni2 PartyPhones 4 U Uni2 TalkCash Shop Uni2 BorrowMoople

16

Where were heading16 billion annual student spend

No single name synonymous with student living

5 year plan

Uni2 to become THE name associated to all aspects of student life & more