Transcript
Page 1: LinkedIn Networking for Professionals

Dubyts Communications Inc. 2017

LinkedIn Networking For Professionals

Page 2: LinkedIn Networking for Professionals

• Networking is a top priority for many owners, managers and professionals

• It is one of the most effective tactics in building relationships and growing your client base.

Networking Works

Page 3: LinkedIn Networking for Professionals

• Join groups • Participate in conversations • Start conversations• Reconnect with university colleagues

(who are now potentially connected in many other ways)

• Get introduced to suspects and prospects

• Recommend people, endorse people and be recommended and endorsed back.

LinkedIn is essentially networking online. It allows you to:

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But one of the things LI has over it’s face-to-face counterpart is its power to:

• Connect you with people you may never have had the opportunity to meet, locally, nationally or internationally

• Regularly get you in front of your audience without leaving your desk

• Become a publisher, increase your profile and become a thought leader and expert in your field by publishing articles on LinkeIn’s Pulse

• AND build a relationships with your next BIG client while you’re on vacation!

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The Numbers• Canadians visit LinkedIn about twice per

week.• This network is most popular with

middle-aged Canadians (GenX, 45-54 years of age).

• 46% of those earning $100K-$250K use LinkedIn.

• 36% of parents with children under 18 are on LinkedIn.

• 48% of those holding a post graduate degree prefer LinkedIn.

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Every skilled craftsman knows that there is a tool for every task, and it’s good to keep enough tools in the tool belt to get the job done.

Social media is a big tool belt, and for B2C, Facebook, Twitter, Instagram, Pinterest have an undeniable edge, but when it comes to B2B, LinkedIn is king!♛

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Improved Conversions

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1. Have a purpose2. Set time limits3. Do your homework4. Rehearse your elevators pitch5. Introduce people6. Write it down7. Listen 80%, talk 20%*8. Dress for success9. Follow up

Rules of Face-to-Face Marketing

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Research, join and participate in Groups

Build Your Credibility

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Publish on Pulse

Build Your Credibility

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• Your perfect customer is only a few clicks away!• Advanced Search

Finding Your Next Big Client

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As many as a dozen older plans are now consolidated into four new ones, as follows:• Job seekers now are being steered toward a

$29.99/month premium package designed for them.

• An all-purpose Business Plus plan is now priced at $59.99/month.

• The premium service for sales people is $79.99/month.

• A premium plan for hiring specialists, known as Recruiter Lite, is $119.99/month.

Evaluate Cost vs Benefits

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Increase engagement!

• Optimum post length – B to B: 16-25 words; B to C: 20-25 words• Keep link titles under 70 characters • 20 posts/mo (1/biz day) can help you reach 60% of your audience.

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• Posts that ended with a questions have 15% higher engagement• Crowdsource by asking questions to increase engagement and then publish the results

Ask questions at the end of your updates

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Dubyts Communications Inc. 2017

LinkedIn Networking For Professionals


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