Download - LinkedIn Networking for Professionals
• Networking is a top priority for many owners, managers and professionals
• It is one of the most effective tactics in building relationships and growing your client base.
Networking Works
• Join groups • Participate in conversations • Start conversations• Reconnect with university colleagues
(who are now potentially connected in many other ways)
• Get introduced to suspects and prospects
• Recommend people, endorse people and be recommended and endorsed back.
LinkedIn is essentially networking online. It allows you to:
But one of the things LI has over it’s face-to-face counterpart is its power to:
• Connect you with people you may never have had the opportunity to meet, locally, nationally or internationally
• Regularly get you in front of your audience without leaving your desk
• Become a publisher, increase your profile and become a thought leader and expert in your field by publishing articles on LinkeIn’s Pulse
• AND build a relationships with your next BIG client while you’re on vacation!
The Numbers• Canadians visit LinkedIn about twice per
week.• This network is most popular with
middle-aged Canadians (GenX, 45-54 years of age).
• 46% of those earning $100K-$250K use LinkedIn.
• 36% of parents with children under 18 are on LinkedIn.
• 48% of those holding a post graduate degree prefer LinkedIn.
Every skilled craftsman knows that there is a tool for every task, and it’s good to keep enough tools in the tool belt to get the job done.
Social media is a big tool belt, and for B2C, Facebook, Twitter, Instagram, Pinterest have an undeniable edge, but when it comes to B2B, LinkedIn is king!♛
Improved Conversions
1. Have a purpose2. Set time limits3. Do your homework4. Rehearse your elevators pitch5. Introduce people6. Write it down7. Listen 80%, talk 20%*8. Dress for success9. Follow up
Rules of Face-to-Face Marketing
Research, join and participate in Groups
Build Your Credibility
Publish on Pulse
Build Your Credibility
• Your perfect customer is only a few clicks away!• Advanced Search
Finding Your Next Big Client
Upgrade to Premium?
As many as a dozen older plans are now consolidated into four new ones, as follows:• Job seekers now are being steered toward a
$29.99/month premium package designed for them.
• An all-purpose Business Plus plan is now priced at $59.99/month.
• The premium service for sales people is $79.99/month.
• A premium plan for hiring specialists, known as Recruiter Lite, is $119.99/month.
Evaluate Cost vs Benefits
Increase engagement!
• Optimum post length – B to B: 16-25 words; B to C: 20-25 words• Keep link titles under 70 characters • 20 posts/mo (1/biz day) can help you reach 60% of your audience.
• Posts that ended with a questions have 15% higher engagement• Crowdsource by asking questions to increase engagement and then publish the results
Ask questions at the end of your updates