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Page 1: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Marketing - July 2013

PAGE: 1 of 6

LinkedIn Marketing

Page 2: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Housekeeping

Page 3: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

1. Introductions

2. LinkedIn Context

3. LinkedIn Objectives

4. LinkedIn Positioning

5. Building a Valuable Network

6. Ongoing Communication

7. Measurement

8. Questions

What’s going to happen?

Page 4: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

whowherewherewhat

Page 5: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

What is so exciting about

LinkedIn marketing?

Page 6: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

• !nding people

• identifying what they want

• being where they are looking

• letting the world know

• building relationships

• developing a loyal following

• getting them to sell for you

What is effective marketing?

Page 7: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

“the de facto tool for professional networking"

What is LinkedIn?

Page 8: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Who uses LinkedIn?

over 220 million subscribers globally

the worlds largest business to business social network

80% of companies now use LinkedIn as a recruitment tool

average user is male, aged 39 and earns £60k a yearCredits: Amodiovalerio Verde

membership growing by two new members per minute

Page 9: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Who uses LinkedIn?

Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3%

LinkedIn’s membership grew by more than 50% globally between Jan 2012 and Jan 2013

The industries with the highest representation worldwide are High Tech (14.3%), Finance (12.4%) and Manufacturing (10.1%)

39% of subscribers are a Manager, Director, Owner, Chief Executive or Vice President

Credits: Amodiovalerio Verde

LinkedIn recently reached four million members in the UK

Page 10: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

220 Million + Members Worldwide

Credits: Amodiovalerio Verde

Who uses LinkedIn?

Page 11: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Who uses Linkedin?

Credits: Amodiovalerio Verde

Who uses LinkedIn?

Page 12: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Who uses LinkedIn?

Credits: Amodiovalerio Verde

Page 13: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Credits: Amodiovalerio Verde

Who uses LinkedIn?

Page 14: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Who uses LinkedIn?

Credits: Amodiovalerio Verde

Page 15: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Credits: Amodiovalerio Verde

LinkedIn users by seniority?

Page 16: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn’s 3 Degrees of Separation

Page 17: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

What is so great about LinkedIn

marketing?

Page 18: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

What could you be achieving through

LinkedIn marketing?

Page 19: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Marketing Objectives

• Cost Reduction

• Recruitment

• Market Research

• Customer Analysis

• Competitor Analysis

• Identifying Trends

• Product Development

• Reputation Management

• Brand Awareness

• Internet Traffic

• Expert Positioning

• Search Engine Optimisation

• Referrals

• Direct Communication

• Audience Building

• Employee Engagement

• Humanising Brand

• Offer Promotions

• Lead Generation

• Sales

• Customer Relationship Management

• Customer Support

• Customer Satisfaction

• Cross Selling

• Repeat Sales

• Measuring Effectiveness

Page 20: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn positioning

Page 21: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Profile

x3

x3

Page 22: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

What is it that you deliver that is of

irresistible value to your customers?

LinkedIn Positioning

Page 23: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Endorsements

Page 24: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Recommendations

Page 25: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Groups

Page 26: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Applications

Page 27: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedIn Positioning

Page 28: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

LinkedInnetwork

Page 29: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Growing Your LinkedIn Network

Page 30: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Growing Your LinkedIn Network

Page 31: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Targeting

targeting

Page 32: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Getting Proactive

Page 33: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

ongoingcommunication

Page 34: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

what to say?

Page 35: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

• company news; awards, business wins, new starters etc• stories about people in your business• industry expertise• commentary on your industry / marketplace• video of your people, products & environment• industry news like exhibitions, trade shows etc• product & service reviews• industry interviews• ways of working, processes etc.• case studies and testimonials from your customers

What to say?

Page 36: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew
Page 37: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew
Page 38: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

performance management

Page 39: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Performance Management

Page 40: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Performance Management

Page 41: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

Performance Management

Page 42: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

how did we do?

Page 43: LinkedIn Marketing...Who uses LinkedIn? Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the !gure rises to 57.3% LinkedIn’s membership grew

happy sheets


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