Download - LinkedIn Marketing Strategies

March 24, 2013Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute

Powerful LinkedIn

Marketing Strategies

Presented by Stephanie Sammons #SMMW13

(@stephsammons)

Friday, April 12, 13

2Design ©2013 Social Media Examiner, Content Copyright Presenter • Do not distribute

Who Are You?



Every Professional Can Benefit...

Cultivate new leads, clients/customers, and business advocates (or help your firm do this)

Engage with existing clients/customersIdentify, source, recruit partners/employeesFind employment/work projectsBecome an influencer/industry thought leaderUncover countless professional growth

opportunitiesTeach employees/partners/vendors/clients to

follow your lead



A Network of 200 Million Affluent, Educated Decision-Makers



LinkedIn = The Professional Web

200 Million+ active and engaged members with a purpose (to gather insights and network)Default Professional Online Identity (1st stop)5.7 Billion People Searches (2012)2 new members per second (39% YoY Growth)1 Billion Endorsements Given/Received25 Million Daily Profile Views



What Makes LinkedIn a “Premium” Social Network?

Aspirational/ProductiveRelationship-centeredHigher quality network (scale more quickly)Good Behavior (mostly)Email inbox integration (opt-in, trusted)Search engine visibility Inside search capabilities (recently improved!)Less competition (for the time being)



Always Have an Influence Mindset:

1) Help someone solve a problem2) Help someone get smarter3) Help someone achieve more

If you build influence, you won’t have to sell



4 LinkedIn Marketing Strategies for Building Influence...and Business



#1)Build Powerful LinkedIn Profile Equity



Your Professional Store Filled With Help



Professional Profile Best Practices

Complete every section possible (make LinkedIn smarter about you)Update/improve frequently1st person (Avoid industry jargon)Add Skills/Expertise (keywords!)Give (to get) endorsements (search equity?)Add Media (use supported providers) Make everything public (exposure/visibility)



Embrace Endorsements...G2G



Build a Company Page (Brand Asset)

Small Business

Big Brand



Company Profile Best Practices

Complete page leveraging all features possibleAdd graphics and rich media to pageProduct/Services (calls to action?)About section - use keywordsAsk for recommendations from clients/customers (through LinkedIn)Create different views for different target marketsShowcase career opportunities (paid)



Ask for Product/Service Recs



#2)Build an Intelligent Network



Your Network is Your Ticket to Growth

Every new connection is an opportunity to grow your visibility and expand your influence within your

industry...and beyond.



Build Your Personal Network Strategically...

Make relevant and targeted connections (make LinkedIn smarter about you)Don’t limit your connections (bigger network = more related search appearances)Find the low hanging fruit (PYMK, Alumni, Groups)Follow and connect with industry influencersFollow relevant companies to find connectionsInvite connections on website/blog/emailUse improved LinkedIn people search! (find intersections)



Build Your Company Page Followers

Initiate “Follow exchanges” with industry partners, vendors, advocatesPromote page to email databaseUtilize Company Follow button on website/blogCross promote on other social networksRun “follow” or “recommendation” adsStrive for engagement (follower network exposure)Get to 200 followers for traction (best advocates)



#3)Build Network Influence



How to Build Influence on LinkedIn?Help your network solve a problem, get smarter, achieve morePosition yourself/your company as an industry thought leader Be PersonableBe the “go-to” resource in your industry (leverage LinkedIn Today)Be consistent to be memorableInvest in dialogue (discussions/engagement)IT’S A PROCESS!



Building Influence Drives Profile Views



LinkedIn Profile Views Lead to...

More Connections and FollowersMore exposure to your status updatesRecommendations/EndorsementsEngagement/DialogueReferral TrafficRecognition/MemorableBusiness opportunities



Comments = Dialogue & Exposure

Comments trump “Likes” and “Shares”



LinkedIn Groups

Use Groups to build thought leadership and facilitate discussions...

Source high quality well-managed LinkedIn Groups



Find Influencer topics that do well

-Comment & Share-Blog about it and share again!



Strive for Engagement on Company Pages



#4)Leverage LinkedIn Tools



LinkedIn Today (News with Social Context)

Sharing relevant news with insightful commentary and opinion positions you as the expert...

use the news!



LinkedIn InMail



LinkedIn Social Ads



@Mentions

Initiate dialogueEmpower, compliment, thank, promote others (G2G)1st degree connections (and comments)Twitter integrationExposure to connections networks



Slideshare

LinkedIn owns Slideshare.netExpand visibility and reach in both networksAdd to profile - showcase your professional insightsSlideshare ads



Consider Advanced Tools & Strategies

Premium AccountsStart your own groupMobile apps for on-the-go engagementLinkedIn publisher/share buttonLinkedIn Developer Tools (LinkedIn logins)



LinkedIn Developer Tools/Integrations



More LinkedIn Insights?

http://www.stephaniesammons.com

@StephSammons




Download - LinkedIn Marketing Strategies

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