LINKEDIN How to Use LinkedIn to Find Great Candidates
By Holly Solomon, Expand Socially
Agenda • Why Should We Use LinkedIn? • LinkedIn Profile Overview: Se:ngs • Search • LinkedIn Company Page • Groups • Managing Your Contacts
How to Use LinkedIn to Find Great Candidates
• World’s Largest Professional Network on the Internet; Leading professional sharing community
• 107 Million unique visitors; 2+ Members sign up per second • Research capabiliQes • Follow your compeQtors • Boost your business • No cost adverQsing/branding; No contact info needed • Spread messages quickly/messages in bulk • Insights on company pages • Indirectly check on your candidates before hiring • Keep up with friends & understand what they do
Why Should We Use LinkedIn?
LinkedIn Profile: Se@ngs
Most Important: 1. Turn OFF
Broadcasts 2. Profile photo 3. Headline 4. Make public
profile open
• Go to your name in the top right corner photo icon and drop down to “Privacy/Se:ngs”.
• Under profile tab, “Turn on/off How You Rank”: Uncheck this so LinkedIn doesn’t share how you compare to others.
• “Turn on/off your acQvity broadcasts”: Do NOT have it checked or everyone will get an update every Qme you make changes to your LinkedIn profile.
• “What others see when you’ve viewed their profile”: Check “you will be totally anonymous” or people will see you were looking at them.
• “Change your profile photo & visibility”: Check “Everyone” and add photo.
• “Edit Public Profile”: Make sure all is checked so people can find you no ma`er how connected they are.
• Under Groups, Companies & ApplicaQons, click on “Turn on/off noQficaQons when joining Groups” so this doesn’t hit your updates.
LinkedIn Most Important Se@ngs
• Populate the company name when adding a posiQon • Use key words in job descripQon • In “Summary” secQon-‐ List a high level descripQon of your professional
experience and/or goals • In “SpecialQes” secQon-‐ List your areas of experience • In “AddiQonal InformaQon” secQon-‐ List websites, interests, groups, and/or
honors & awards you have received • Add skills-‐ include skills you want to be known for/try to use skills already
populated • Personal informaQon-‐ do not list full b-‐day-‐ add cell and use work email as
primary email • Contact se:ngs: Click all boxes under opportunity preferences and consider
lisQng something like “I’m open to networking and you can email me at [email protected]”
• Use Email tool to invite people you know to your network
Most Important LinkedIn Profile SuggesDons
LinkedIn Search
• Quoted searches -‐ For an exact phrase, enclose the phrase in quotaQon marks (e.g. "product manager").
• NOT searches -‐ To exclude a parQcular term, type that term with an uppercase NOT immediately before it (e.g. programmer NOT manager).
• OR searches -‐ To see results that include 1 or more terms in a list, separate the terms with an uppercase OR (e.g. sales OR markeQng).
• AND searches -‐ To get results that must include 2 or more terms in a list, you can use the upper-‐case word AND as a separator (e.g. manager AND director). Note: You don't need to use AND. If you search 2 or more terms, you'll automaQcally see results that include all of them.
• ParentheQcal searches -‐ To do a complex search, you can combine terms using parentheses. For example, to find people who have "VP" in their profiles, or have both director AND division in their profiles, type: VP OR (director AND division).
Types of Search
Following Companies: • Search for companies • Follow unlimited companies • See who you are connected to within the company • People Also Viewed
Managing Your Company Page: • Create a status update on your Company Page regularly
LinkedIn Company Pages
Update Your Company Page
• You can join up to 50 groups at a Qme • You can connect and/or message people in groups differently • Share group with your network
• Search within a group’s members (sample is in group of 3673 members for “Cleveland Recruiter Staffing) which showed 30 members
LinkedIn Groups
• Create groups of your current & future contacts • Review of Tags • Filter your contacts by “new” and tag appropriately
Managing Your Contacts
If you are not connected to contact yet, click on:
If you are not yet connected to the person yet, use “save to contacts” (drop down menu or click on star:
• Network-‐ Add ConnecQons • Use Email Tool to see who you can invite that you already know by uploading
contact list
*** Gmail integra-on • Upload your own spreadsheet (.csv, .txt or .vcf)
ALWAYS PERSONALIZE YOUR INVITES
Adding ConnecDons-‐ Email
Employers: Go to company LinkedIn Page • Send invites to people from current/past companies
Alumni: Send invites to people from your college • Network-‐ Find Alumni and sort through interested connecQons
Adding ConnecDons-‐ Employers & Alumni
Holly Solomon Expand Socially (614)440-‐7988 [email protected] www.expandsocially.com
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QuesDons?
