LinkedIn For Professionals

2.4.2011

**All information contained herein and in discussions is deemed confidential**

YOU GET WHAT YOU PUT INTO IT

The key to social media is…

LinkedIn News

LinkedIn is going public!Filed a registration statement with the SEC for a proposed initial public offering of its Class A common stockIs Facebook next?!

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Why Use LinkedIn?

Manage your professional brandNetworkShare your expertise and knowledgeUncover opportunities

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How Does It Work?

Set up a profile Build your networkLeverage your network

Build a Killer Profile

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Profile Tips

Use a professional, timely photoFill out your profile informationReally express your personal brand in your summaryUse an email address you check frequently

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Profile Tips

Custom Web site

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Profile Tips

Add a vanity URL

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Profile Tips

Connect to your Twitter accountDisplay your Twitter account or notShare tweets in your LinkedIn statusShow rich link display

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Profile Tips

Add sectionsCertificationsLanguagesPatentsPublicationsSkills

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Profile Tips

Import your resumeResume Builder

Privacy

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Privacy

Who can view my profile?Can people see that I viewed their profile?What privacy settings are available to me?

Leverage LinkedIn

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Leverage LinkedIn

Ask QuestionsSearch AnswersAnswer questions

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Leverage LinkedIn

Ask for recommendations

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Leverage LinkedIn

Join groupsStart & follow discussions

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Leverage LinkedIn

ApplicationsCompany BuzzReading List by AmazonPortfolio Display

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Leverage LinkedIn

InvitationsIntroductionsMessagesInMail

Leverage LinkedIn

Find a JobInclude link in your email signatureWrite guest blog posts and include a linkSet your profile to “Full View”Check out the companySee where others with your skills workResearch your interviewer

Leverage LinkedInFind a Job

Upgrade your profile to Job Seeker $29.95/monthJob Seeker BadgeFeatured ApplicantIntroductionsSee who has viewed your profileSend InMail

LinkedIn Etiquette

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LinkedIn Etiquette

How do I invite people to connect with me?Search by nameSearch by emailImport your contacts

LinkedIn Etiquette

Do I accept an invitation from someone I don’t really know?

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LinkedIn Etiquette

Should I send invitations to people I don’t know?

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LinkedIn Etiquette

How do I get recommendations?

LinkedIn Ads

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LinkedIn Ads

Destination: URL or Page on LinkedINHeadline75 character descriptionImageCreate variations to test copy, photos, offers

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LinkedIn Ads

Target by: Country, state, metro areaCompany name or categoryJob title or job categoryGroupGenderAge range

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LinkedIn AdsBudgeting

PPC or CPMDaily budget (min $10)Continuously or cutoff date

ReportingClicksImpressionsCTRAvg cost-per-click

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New Features

LinkedIn SkillsLinkedIN SwarmInMapsResume BuilderVideo sharing

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Just For Fun1. Extensive experience2. Innovative3. Motivated4. Results-oriented5. Dynamic6. Proven track record7. Team player8. Fast-paced9. Problem solver10.Entrepreneurial

LinkedIn For Professionals

2.4.2011