Download - Linked data - What it does, what it needs
What powers the internet?
What powers the internet?
Advertising
Annoying if not relevant
Ads should be relevant
Should answer
Who, Why, What, Where, When
Affectv is anaudience technology
company
Understand the content people are interested in and
who they interact with
Data
50+ Data partners
400m+ unique users
7b+ interactions
130m+ shares
16 markets
Linked Data
2%
Linked Data
2%
1. Proprietary ontology2. Wikipedia / DBPedia3. Open Data
Identifying Demographics
“I love Justin Bieber”
Identify Demographics
Website content
Entity extraction
Semantics augmented
DisambiguationIdentification
“I love Justin Bieber”
Identify Demographics
Website content
Entity extraction
Semantics augmented
DisambiguationIdentification
“I love Justin Bieber”Teen sensation
Music
Canadian
Identify Demographics
Website content
Entity extraction
Semantics augmented
DisambiguationIdentification
Advantages
● Reduces Ambiguity
● Adds knowledge
1. Not enough linked data
2. Multiple standards to describe data○ Makes sense for intranet○ Bad for internet
Challenges
Opportunities
Individuals, Enterprises
Government, Universities
Open graph initiativehttp://affectv.co.uk/technology
We are hiring
Full-stack, Javascript
Data Science, Big Data
http://affectv.co.uk/team