Download - Lifestyle magazine

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Page 1: Lifestyle magazine

Raka PamungkasThe London School of Public Relations

MA in Communication Studies

Page 2: Lifestyle magazine

Company Snapshot

Founded April 2008Company PT. MNI Entertainment, a

part of MNC GroupPartners HighEnd Teen,

MNC Network - IndovisionDistribution Indonesia ++Employees about 75 total

Page 3: Lifestyle magazine

Annual Events

The MasterpieceI Fashion Week

with MNC Life Style50 Beautiful Women

Page 4: Lifestyle magazine

Strength

English content Sophisticated look & packaging Regular exclusive events for the

society

Page 5: Lifestyle magazine

Weakness

Niche readers Limited distribution Too Selective Objectivity

Page 6: Lifestyle magazine

Selling PointReferring to the MNC GroupPrestigious and NarcissisticNiche yet General

“Life is wonderful”Fabulous + Educating

Page 7: Lifestyle magazine

Thank you


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