Download - Lessons from Eric Schmidt
LESSONS FROM ERIC SCHMIDTNotes from a VCU Brandcenter Roundtable - 04.08.2011Created by @rachelmercer
Content, unless in quotation marks, is paraphrased.
“MOBILE IS THE ANSWER TO EVERY QUESTION.”
WHY MOBILE?‣ (Moore’s Law) Technology is doubling in speed /
performance every two years
‣ Think of all of the things that your portable device is for you - gaming device, bank, personal assistant. It has stored value.
‣ People can now pretty much fully rely on mobile devices for everyday tasks
“THINK OF THE WORLD AS A PHONE-CONNECTED CLOUD.”
A CONNECTED WORLD
‣ There’s 1 BILLION Smartphones, 4 Billion Phones, and the world has a population of 7 Billion people.
‣ You’ll never reach that final billion
‣ Think about what the world is like when people are reliant only on mobile devices
“THE NEXT GENERATION OF ADVERTISING IS HIGHLY PERSONAL.”
NEXT GEN ADVERTISING
‣ These will be microtargeted
‣ This should target each person, but will do so slightly differently
‣ Must be highly interactive
“FACEBOOK WILL HAVE PROBLEMS WITH FOREIGN AUTOCRATS.”
POLITICO
‣ Online technologies appear to benefit dissidents, but these technologies also allow for the secret police to look into their organization and activities
‣ China does this to some extreme - allow for some online organizations to flourish, while suppressing all physical demonstrations
IS THERE A FUTURE FOR THE DESIGN-ORIENTED CEO?
FUTURE CEO‣ “Steve Jobs is the only CEO who bridges the
financial and innovative gap. He is a national treasure.”
‣ The CFO as CEO model has been discredited - their skills are the wrong skills. The CEO needs to be trained in taking risk.
‣ Skeptical that a truly creative design person could run a company. They need to be organized. They need to be boring.